1. Event = +18 cases over last year & 438% in $
Date & Location:
December 31st – New Years Eve Party
Tapatio Springs Resort
Objective:
Brand visibility at upscale golf resort
Gain Moet by the glass and increase case sales
Increase volume & consumer awareness
on Belvedere Unfiltered
Action:
Placed Moet Imperial in each room
Printed menus for restaurant and ballroom
Results:
12 – 9 Liter cases Moet Imperial sold
New by the glass placement in restaurant / bar
32 Bottles Belvedere Unfiltered sold – 1 liter size
Served at party and in bloody marys at brunch
Grand Monaco served at brunch
Gina Livingston, San Antonio TX

2. Celebrate with Champagne promotion increases sales
Date & Location:
La Cantera Resort – all 4 outlets in hotel
November 15th through January 7th
Objective:
Partner with proper account to drive Champagne sales
Increase consumer and employee knowledge of brands
Remain as only brands represented in this annual program
Action:
6 Champagnes poured by the glass in 4 outlets
Moet Imperial Brut & Rose, Ruinart Blanc de Blancs, Veuve Clicquot Yellow Label,
Dom Perignon, NEW – Krug Grand Cuvee
Conducted Staff training on all marques
Buyer prints out an information booklet for servers
with point system and fun facts
Results:
$ 7,948 increase in sales YTD +46.9%
15.37 more cases YTD +43.7%
Dom Perignon featured New Years Eve
Raising his ceiling on by the glass generates Dom Perignon sales
Gina Livingston, San Antonio TX

3. Icon Spirits growth: angle to gain business in corporately driven account
Date & Location:
Flemings Steakhouse – Q4 2013
Objective:
Belvedere Unfiltered Martini feature/ contest
New placement of Hennessy Paradis Imperial
Action:
Staff training/ tasting : used menu insert from portal
Supply support materials: glassware and
printed card for consumers
Results:
Ordered 2nd bottle of Hennessy Paradis Imperial
Account has service ritual: Chef created complimentary dessert
Average of 4 bottles Belvedere Uf 80 & Pure in inventory vs. 1 bottle Chopin
Gina Livingston, San Antonio TX

4. Persistence pays : account up 76% YTD
Date & Location:
The Grill at Leon Springs Q4 2013
Objective:
New cocktails on spirit menu
Increase case sales and gain new distribution
Action:
Printed new cocktail list
Gain trust of buyer & bar manager
Results:
Gained 3 new Belvedere cocktails, 1 Hennessy cocktail and 2 Grand Marnier cocktails
Belvedere Unfiltered Martini, Belvedere Woo Woo, John Daily Lemon Tea, Classic Sidecar, Grand Marnier Margarita Floaters
Wine YTD cases, including:
5.17 cases Cheval des Andes
2 9 liter cases Terrazas Single Vineyard Malbec
Gina Livingston, San Antonio TX