1. Directore General for Agriculture and Rural Development
“The Common Agricultural Policy towards 2020: meeting the food, natural resources and territorial challenges of the future”
Directore General for Agriculture and Rural Development
European Commission

2. Challenges and Opportunities
Habitats Biodiversity
Cultural Landscape
Food Supply
Climate
Biomass
Economic Viability
Rural Vitality
Resource- management

3. ‚Construction Sites‘ of the CAP
Rural Development Policy
Budget
Financial Perspective post-2013
Emphasising EU strategic priorities:
Competitiveness
Environment
Balance territorial Development
Greening of the 1st pillar
Market intervention as safety net
Market and Income Policy
Horizontal Rules
Streamlining of “Cross-Compliance”
More balanced distribution
Modulation becoming obsolete

4. Main Objectives Viable Food Production
Sustainable Resource Management and Climate Action
Balanced Territorial Development
Income
Share in food chain value added
Structural diversity
Natural handicaps
Environment and the countryside
Managing water, soil, biodiversity
Innovation
Climate change mitigation and adaptation
Employment
Diversification
Mobilising local potentials
Attractive Rural Areas
EU value added implies need for Community action

5. Modified Tool-kit Direct Payments Market Measures Rural Development
Redistribution
Capping
Support for small farms
“Greening”
Cross-compliance
Natural handicaps
Limitation of coupling
Strict market orientation
Streamlining and simplification
Phasing out of dairy quota
Sugar: “soft landing”
Improving farmers’ position in food chain
Strategic Framework
Competitiveness
Environment
Balanced territorial development
Instruments:
Investment
Agri-environment
Natural handicaps
Knowledge transfer
Innovation
Local potentials
Local markets
Risk management

6. Focus on ‚Green‘ CAP Measures
First Pillar
Cross compliance
New ‚green‘ measures (e.g. permanent pasture, green cover, crop rotation, ecological set-aside, Natura 2000 support)
Support for sustainable farming in areas with natural handicaps
Second Pillar
Investment into physical and human capital
Innovation (in particular resource efficiency)
Agri-environment measures (water, biodiversity, soil, landscapes)
Support in areas with natural handicaps and HNV areas
Mobilising local potentials and diversification

7. The Main Policy Options
Continuity in the reform process with further gradual changes and adjustments of the most pressing problems (e.g. more balanced distribution of direct payments)
Option 1
Capture the opportunity for reform ensuring that CAP becomes more sustainable and balanced (strategic orientation, redistribution, innovation, ‚green measures‘, sustainable and integrative growth)
Option 2
More fundamental focusing entirely on environmental and climate change objectives through rural development, moving away from income support and most market measures
Option 3

8. Thank you for your attention!