1. Introduction
Data Mining for Business Analytics

2. What Is Business Analytics?
Practice and art of bringing quantitative data on decision making
Range of data analysis methods
Data mining is the process of exploration and analysis, by automatic or semi-automatic means, of large quantities of data in order to discover meaningful patterns and rules.
(Berry and Linoff, 1997, p. 5)

3. What Is Data Mining?
Data mining is the process of exploration and analysis, by automatic or semi-automatic means, of large quantities of data in order to discover meaningful patterns and rules.

4. What Big Data?
Four V’s
Volume
Velocity
Variety
Veracity

5. Data Science Statistics Machine learning Mathematics Programming
Business IT

6. Terminology and Notation
Differs from classical statistics
e.g. Response variable is called Target
See text

7. Data Mining Process and Techniques