1. Google Analytics

2. WHY? From Moz.com

3. How? Google account Google analytics account
REALLY should be in the customer’s name
Place a code on each web page

4. Examples

5. Basic Charts

6. New vs Returning Visitors *Note HOW this is tracked

7. Location

8. Now What?
Think about … could/should your business use Google Analytics? ….
How could they be used?
What else do you need to know to effectively talk about Google Analytics?
LOTS of resources on my site

9. Today before you leave …
to business – update, let them know you are on vacation next week
Make sure your chart on business activities is up to date