1. An introduction to rhetoric
9th/10th Grade English

2. Remember tone in writing?

3. “The Art of persuasion”
Rhetoric is a language device that is used to persuade.

4. Rhetorical devices
Appeal to authority (“It is against the law to steal, so don’t do it!”)
Appeal to emotion (“If you adopt this puppy, you will save his life.”)
Appeal to trust (“Trust me—this diet works! I lost 30 pounds on it!”)
Bandwagon (“Most celebrities drink Sprite. If they love it, so will you!”)
Repetition (The “I Have A Dream” speech)
Alliteration (“The sweet smell of success!”)
And many, many more

5. Think you can name some examples?

6. BOOKS
Authors use rhetorical devices to persuade the reader to feel a certain way.
Repetition
Alliteration
Hyperbole
Simile
Onomatopoeia
And more!

7. Directors use rhetoric to build a connection
MOVIES
Directors use rhetoric to build a connection
with their audience.
Camera movement
Music/sound
Dialogue
Scenery/background
Color

8. MAGAZINES Models Celebrities Gossip/scandals Colors Text/font
Magazine covers, and advertisements in the magazine, persuade consumers to buy product.
Models
Celebrities
Gossip/scandals
Colors
Text/font

9. ART
Artists use paintings, sculptures, drawings, and many more mediums to create emotional connection to the viewer.
Color
Subject
Brush strokes
Size
Placement/location

10. Speakers use many styles of rhetoric to persuade their audience.
SPEECHES/POLITICS
Speakers use many styles of rhetoric to persuade their audience.
Hand gestures
Eye contact
Tone
Subject
Appearance

11. Aristotle’s rhetorical triangle
LOGOS
ETHOS
PATHOS

12. NOW IT’S YOUR TURN! What are some examples of effective rhetoric?
What are some examples of ineffective rhetoric?

13. ANY QUESTIONS?

14. GROUPWORK 1. Get into groups of two to three.
2. Come up with a short skit, no more than two minutes long.
3. Skit should show one or more of the following rhetorical devices:
Repetition Bandwagon
Alliteration Appeal to Trust
Inclusive language Irony
Emotive appeal Flirtation
Metaphor Appeal to Authority
Evidential fact Simile

15. Your journal entries do not have to be typed.
homework
Keep a journal of each time you hear or watch your family, friends, favorite TV shows, and/or movies using rhetoric.
Each student should have a total of five journal entries by the end of the week. Make sure to include the type of rhetorical device being used.
Your journal entries do not have to be typed.
Have fun!