1. Booth Experience Crowd Gathering Two Demos Demo Kiosks Reception
Lead Gathering
Giveaways
Two Demos
Demo
Clean
Impact Products UI
Emphasize Messaging
Benefits
Services
Kiosks
Product Info
Sample

2. Crowd Gathering: Graphic Artist, Giveaways
Interactive Graphics
Unique and engaging
Topics:
Home Security means…
Home Automation is…
Improve your home how…
Market insights
Social Media Content
November 11, 2018
© 2014 EchoStar — privileged and confidential

3. Booth Attire: Smart/Dressy Casual
© 2015 EchoStar — privileged and confidential

4. © 2015 EchoStar — privileged and confidential
Booth Duty
Please arrive a few minutes prior to your scheduled shift
Please do NOT depart until you see replacements arriving
There are new CES security information (see Slides 10 & 11)
Please keep these new guidelines in mind as you manage your arrival to the booth
© 2015 EchoStar — privileged and confidential

5. © 2015 EchoStar — privileged and confidential
Public Relations
Please route Press/Media inquiries to:
Primary: Jessica Olsen
Secondary: Robert Leake
These folks will appear in two fashions:
Meetings
Walk-Ups
For walk-ups, please route to Olsen/Leake
If unavailable, get information for follow-up
© 2015 EchoStar — privileged and confidential

6. © 2015 EchoStar — privileged and confidential
Brand Messaging
Tagline: Easy is awesome!
Supporting Taglines:
Easy to Protect
Easy to Control
Easy to Save
Positioning:
SAGE is more than your average home automation solution―it’s a fully integrated, self-monitoring security and home automation solution that’s so easy to use that you never have to leave the couch. Control SAGE from your TV and mobile devices. It’s awesome!
Review
Msg’ing/Q&A
Document
© 2015 EchoStar — privileged and confidential

7. © 2015 EchoStar — privileged and confidential
S.A.F.E
© 2015 EchoStar — privileged and confidential

8. SAGE is easy to get started:
Choose a Kit
Customize
Download App
Service Levels:
Essential
Premium Services
© 2015 EchoStar — privileged and confidential

9. © 2015 EchoStar — privileged and confidential
Other Messaging
Launch
Distribution
Our Story
Technology
FAQs
© 2015 EchoStar — privileged and confidential

10. © 2015 EchoStar — privileged and confidential
CES Security Measures
Link for Updated Security Details:
New Rules for CES 2016 are:
Luggage may not be brought into official CES exhibit and conference areas.
This means no suitcases at the venues.
Sorry, no rolling bags of any size.
includes luggage, carry-ons, laptop and computer bags and rolling luggage carts.
Only two bags, each smaller than 12 x 17 x 6 inches (30 cm x 43 cm x 15 cm), may be brought into official show premises.
Bags will be searched.
We suggest you use clear bags (mesh, plastic, vinyl, etc.) to expedite this process.
Bags and backpacks with many pockets are not helpful.
Pockets slow search times.
© 2015 EchoStar — privileged and confidential

11. CES Security Measures (cont.)
What to expect on-site:
Everyone will be subject to metal detector screening and body pat downs upon entering show premises. CTA will conduct searches at specific points to ensure quick and easy access to exhibit halls and reduce the number of times you have to go through security.
Bag check availability at show venues will be extremely limited. Attendees are asked to keep this in mind if they are bringing your luggage to the show and to allow extra time for checking and retrieving luggage.
Expect more security and law enforcement personnel both inside and outside of show properties.
As precautionary measures only, attendees will see police officers in armored gear and explosive detection dogs throughout various CES facilities.
© 2015 EchoStar — privileged and confidential