1. EnergyRight® & Renewable Solutions
2015 Governor’s Housing Conference
Energy Efficiency in Manufactured Housing is Ready Now
TVA’s Manufactured Homes Programs: An Overview
Lisa Haislip
Senior Program Manager
October 7, 2015

2. The Numbers: EnergyRight Installations

3. EnergyRight Manufactured Homes Program 1996-2002
Goals
Encourage the purchase of energy efficient new manufactured homes with an electric heat pump and electric water heating
New efficient electric load and satisfied customers for both TVA and local power companies
Incentivize manufactured home retailers (through TVA’s participating local power companies) for heat pumps installed in qualified manufactured homes ($550-$600)
Increase manufactured home retailer awareness through program education and consumer knowledge of product benefits

4. EnergyRight Manufactured Homes Program 1996-2002
Challenges
Recruitment and training of manufactured home retailers
Manufactured home retailer employee turnover
Tri-party agreements
TVA requirement for local power companies

5. The Numbers: Volume Heat Pump (VHP) Installations

6. VHP Program for Manufactured Homes
Overview
The Manufactured Homes Plan promotes the installation of electric heat pumps in qualified manufactured homes
Administered by TVA
Incentives paid directly to Volume Heat Pump Contractors (VHPCs) or HVAC Wholesalers
Target Audience
Sited manufactured homes, no more than 10 years old, located in the TVA power service area
Key Features
VHPC installs minimum 13-SEER heat pump in qualified manufactured homes
$500 incentive paid to VHPC but passed onto purchaser of the heat pump (TVA contract required); may retain $50 for administrative costs
Homeowner is true beneficiary
Validations of installations performed

7. Goals VHP Program: 1999-Present
Continue to encourage the purchase of energy efficient new manufactured homes with an electric heat pump through new upstream model
New efficient electric load and satisfied customers for both TVA and local power companies
TVA contracts directly with large HVAC wholesalers or contractors
Incentivize HVAC wholesalers for heat pumps installed in qualified manufactured homes ($300 until increased to $500)
Customer satisfaction, loyalty, and retention

8. Goals continued… VHP Program: 1999-Present
Reduced high bill complaints, late pays, and skips
No additional administrative paperwork for the manufactured home retailer
Manufactured home buyer benefits through:
Significantly lower utility bills
Discounted heat pump
Greater resale value for the home as a result of increased comfort, moisture control, and energy efficiency

9. The Numbers: ENERGY STAR Installations

10. ENERGY STAR Pilot Program for Manufactured Homes
Overview
The ENERGY STAR Pilot Program for Manufactured Homes encourages the production of ENERGY STAR manufactured homes for Valley residents
Program administered by Systems Building Research Alliance (SBRA)
Incentives paid to manufactured home producers
Target Audience
Manufactured home producers selling ENERGY STAR homes to be sited in the Valley
Key Features
Producer builds ENERGY STAR qualified home to be sited in the Valley with a heat pump
$1,300 paid to SBRA; $1,200 passed onto manufactured homes producer (MOU with SBRA required)

11. ENERGY STAR Pilot Program for Manufactured Homes
Goals
Jump start the demand for ENERGY STAR manufactured homes in TVA’s service area
Provide incentives to the builders of ENERGY STAR manufactured homes to entice them to offer ENERGY STAR as a standard feature for homes shipped and sold within the valley

12. ENERGY STAR Pilot Program for Manufactured Homes
Incentive Timeline
$400-$500/home includes incentive to man homes retailer plus administrative fee to SBRA
$1,500/home
includes incentive to man homes producer plus administrative fee to SBRA
$1,500-$1,550/home
$1,400/home
$1,300/home
2011
2014
2015

13. ENERGY STAR Plus Pilot Program for Manufactured Homes
Key Features
Accepted SBRA Proposal to provide additional incentive for 729 additional kWh savings per install
Plant-installed CFLs (at least 75% of all fixtures)
Whole-house sealing
Rigorous duct sealing
$1,375 paid to SBRA; $1,275 passed onto manufactured homes producer (MOU with SBRA required)

14. Program for Manufactured Homes
ENERGY STAR PLUS Pilot
Program for Manufactured Homes
Goals
Add an optional level of compliance to the existing ENERGY STAR Program for Manufactured Homes, known as the PLUS option
PLUS includes the following measures:
whole home CFL package
shell tightening to minimize envelope air infiltration losses
duct tightening to reduce air distribution system losses
Incentive Timeline
$1475/home
includes incentive to man homes producer plus administrative fee to SBRA
$1,375/home
2014
2015

15. Customer Savings for ESMH with a Heat Pump

16. EnergyRight® Solutions Manufactured Homes
Volume Heat Pump Program
Administered by TVA
Lifetime cost per kWh: $0.008
$450 Incentive
$50 Administrative Fee
kWh per install: 3,062
Validations performed on 10% of installations
ENERGY STAR Pilot Program
Administered by Systems Building Research Alliance (SBRA)
Lifetime cost per kWh: $0.011
Two Tiers
ENERGY STAR
$1,200 Incentive
$100 Administrative Fee
kWh per install: 11,947
Summer kW per install: 0.51
ENERGY STAR PLUS
$1,275 Incentive
kWh per install: 12,676

17. Manufactured Homes Installations
57,082 Incentives Paid
53,170 Homes
5,489
4,129
3,899
3,331

18. What’s Happening in the Valley?
7% increase for VHP over last FY
Program
FY 2015
FY 2014
VHP
2,311
2,168
ESMH and ESPMH
1,818
1,731
5% increase for ESMH
over last FY

19. Current Challenges Facing Man Homes Programs
Dual Participation
77% of ESMHs are also participating in the VHP Program
60% of VHPs are also participating in the ESMH Pilot
This means TVA pays incentives in both programs, but can claim savings in the ESMH Pilot only
TVA is paying $1,800 for 77% of the homes reported through the ESMH Pilot
kW Savings
VHP Program receives no kW savings, only kWh savings
ESMH receives minimal kW savings, predominantly kWh savings

20. Potential Solutions Ship Heat Pump With Home
Provide additional incentive to manufactured homes producer
Current Research: Ductless Heat Pump Whole House Application
Study is entitled “A Field Study of Competitive Manufactured Home Energy Performance”
Three home comparison: (1) home meeting HUD thermal standards, (2) an ENERGY STAR home, and (3) home that meets the requirements of the U.S. DOE Zero Energy Ready Home Program
Study addresses two important questions: what actual savings can be expected as homes are made more energy efficient; and, what role can TVA plan in encouraging the factory building industry to build highly efficient, affordable homes
Study garnering national attention for
Focusing attention on the role of energy efficiency in the home affordability equation
Demonstrating the ability of the industry to produce homes on par with the top builders in the nation
Upcoming press event will be held at the Russellville, AL, SE Homes building facility, site of the demonstration home testing

21. Thank you for your time. Questions? Lisa Haislip
Senior Program Manager
EnergyRight Solutions for the Home
(615)