1. Teen Read Week™ Promoting @ your library, school, community and beyond

2. Marketing – why do it?
Create awareness – if no one knows about it, what’s the point of doing it?
Great opportunity to reach out to community and build relationships
This will allow you to have a solid foundation and support for future projects, causes, etc.
Chance to build awareness about the unique role the library plays in the community – highlight what you offer that folks can’t get anywhere else

3. Three Easy Steps to Plan
Decide who you’re trying to reach
Create the message
Include relevant details
Use language your audience will understand
Does it need to be translated into more than one language?
Assess your resources and determine needs
What existing communication channels can you utilize?
Do you need to reach out to the community for assistance? If so, who do you reach out to?

4. Get Organized Create a marketing plan & schedule, by identifying:
The best vehicle(s) for getting the message out (library web site, schools, local radio or news stations, social media, community partner resources, etc.)
The kind of promotional materials you will use (fliers, graphics for web use, s, posters, etc.)
When to get the message out and how often

5. Implement & Follow-up Implement marketing plan Evaluate marketing plan
Revisit and make adjustments as needed throughout the process
Evaluate marketing plan
What worked?
What didn’t?
Did we reach our goals?
Write down suggestions for next year

6. Engage Teens TRW Flier/Poster Contest
Hold a TRW poster contest where teens create their own TRW promotional flier
Flier can be of anything TRW related
favorite book, theme interpretation, etc.
Hang up entries around library/school
Hold a vote to determine winner, or have local VIPs pick the winner
Winner receives a free book of their choice (or whatever the library sees fit)
Use winning flier to promote your TRW activities

7. Be Visual Create a TRW display at entrance
Have interested teens create a TRW display or bulletin board
Place display in an area with high visibility and patron traffic
Provide little “take home” postcards or fliers with info about TRW

8. On the Web
Place a TRW banner on library website that links to info about your TRW activities
General TRW logo can be found on the TRW website under the planning tab
TRW digital files can be purchased from the ALA Store.
Create regular reminders and announcements about TRW on library website, Twitter, and Facebook accounts

9. Other ideas TRW bookmark contest Create a TRW recommended book list
Ask teens for their favorite titles of the year
Compile the list and create a display of the books

10. Promoting in your community
Press Release
Use the press release template located on the TRW website and distribute to local media
Proclamation
Ask your local town councilor school board to make a proclamation about TRW in your community
Bring teens with you to the meeting to make the request
Be sure to get photos to post on your web site
Use the sample proclamation on the TRW site

11. Promoting in your community
Public Service Announcements
Contact local radio stations and ask them to promote TRW as a courtesy (sample PSA scripts & recordings can be found on the TRW website)
Contact local news stations and ask them to promote TRW
Ask schools to promote TRW using their outdoor announcement display or closed circuit TV
Make it easy for them by providing them with messaging and artwork/graphics

12. Promoting in your community
Presentations
Ask teachers and after school providers if you can visit to talk about TRW
Social Media
Tweet local schools, community partners, bookstores, etc. and ask them to help promote TRW through tweets and retweets

13. Other tips and ideas Promoting Be consistent!
Make it a priority to promote TRW & create a marketing schedule
Clearly state the benefits
What will schools, teachers, the community, and most importantly, teens get out of TRW?
Make adjustments as needed to the message or method
Contact the local college or university to see if any marketing students can help you out

14. Other tips and ideas Enlist help of others on all levels Engage others
Library, school, youth focused organizations, city, bookstores, the PTA, etc.
Engage others
Internal: recruit circulation and reference desk staff and other library staff who interact with teens
External: reach out to parents, grandparents, local businesses, community centers, etc.
Don’t reinvent the wheel
Get marketing resources by researching about similar events, causes, and ‘cause marketing’

15. Resources
For TRW planning and promotional materials, please visit the official YALSA Teen Read Week website at
American Library Association Marketing Resources Wiki
Media Relations Handbook

16. Resources on Creating Marketing Plans
Know This – Principles of Marketing
Curators of the University of Missouri – Marketing
Small Business Trends – One Page Marketing Plans