1. DATA VISUALIZATION US CUSTOMS & BORDER PATROL
JENNIFER DOWNEY
TIM TAYLOR
ALEXIUS GANDY
DAVID HAFFNER
This is a working title

2. VISUALIZATION GOALS IDENTIFY HYPOTHETICAL CLIENT DATA (USCBP)
CASE SCENARIO
UNDERSTANDING THE CLIENT'S VISION
CLIENT QUESTIONS
CLIENT CRITICAL CONCERNS
DATA (USCBP)
UNITED STATES CUSTOMS AND BORDER PATROL DATA
JUSTIFICATION FOR DATA SOURCE
The Three Functions of Visualization
Record - Store information
Analyze - Support reasoning about information
Communicate - Convey information to others

3. CASE SCENARIO Phoenix International
Client: FREIGHT FORWARDER
Phoenix International
710 N Tucker Blvd, Saint Louis, MO 63101
Customer invisions a system that will take known data from Customs and the Census division to utilize and connect to export data. A system like this, will allow Customs and the Census division to identify markets, customers, and enhanced sales capacities. They would also like to link their current Transportation Management System so that they can forecast peak seasons and commodity shifts.
Phoenix International logo:
We could ask questions like: How much can we expect tariffs to affect our business?
Show analysis of how commodity specific exports from Missouri compare to nationally.
Show analysis of how commodity specific imports to Missouri compare to nationally
Show growth patterns of Mo. Agriculture exports to China post tariff compared to pre-tariff.

4. Understanding the Client's Vision
Client would like to use data to generate analysis to assist in
Analysis of Exporters - use data to develop new customers and grasp dynamics of all potential customers.
Monitor Exporters - monitor competition and evaluate the current size of markets.
Track Global Trade Activities - track foreign trade activities to be able to predict supply shifts.
Delve into Market - Gain a deeper understanding of the different markets and grasp new business opportunities.
Maintain Current Business - Get a better understanding of what current customers trends are to help establish patterns or shift to bolster new business on.

5. CLIENT QUESTIONS
How do commodity specific exports from each region compare Nationally?
What are the top export commodities for each state and what is the portion that we handle exports on? What regions are predicted to have pattern shift due to established peak seasons?
How do growth patterns of exports to China post tariff compare to pre-tariff? What about other influences?

6. CRITICAL CONCERNS Concerns to addresses: Data relevance and date.
Data redundancy (data coming from multiple collection points)
Report Reliability
Dashboard ease of use
Customizable dashboard
Sources and Screenshots:
FRED, ECONOMIC DATA St. Louis FEDERAL RESERVE BANK of St. Louis
Missouri Department of Transportation

7. DATA SOURCES www.worldbank.org https://www.cbp.gov/newsroom/stats
Client system will collect data from data sources that monitor and classify exports. Data on market demographics are collected by World Bank. All exporters are required to file an export declaration with Customs that they and Census use for commodity, market, country, and exporter. Gapminder collects data on commodity tariffs and ease entry.

8. SAMPLE DATA

9. SAMPLE DATA

10. SAMPLE DATA
HTS Code determines product and unique. It is collected in all datasets to ensure against redundant product tupes.

11. Data Justification
Data from the selected sources is comprised of information that is required to be submitted from every exporter in the country. The data is collected in the same method for every shipment and is easily classified. This keeps data formatted into the same groups and allows for less data cleansing.
The main data sources are government depositories so the data is not collected or manipulated in any way to show preference or bias.
ACE - Automated Commercial Environment

12. REFERENCES (CREDITS & RESOURCES)
“Case Studies.” Phoenix International Business Logistics,
Berman, Jeff. “C.H. Robinson Worldwide Set to Acquire Global Freight Forwarder Phoenix International.” Recently Filed RSS, 26 Sept. 2012,
“Producer Price Index by Industry: General Freight Trucking, Long-Distance Truckload.” FRED, Federal Reserve Bank of St. Louis, 12 Sept. 2018, fred.stlouisfed.org/series/PCU ?utm_source=series_page&utm_medium=related_content&utm_term=related_ resources&utm_campaign=categories.
“Freight Foreign Trade Zones | Missouri Department of Transportation.” What Do Archeologists Do?,
Phoenix Int’l was founded in 1979 and sold to C.H. Robinson in a cash-and-stock deal valued at $635 million in Phoenix primarily provides international freight forwarding services, including ocean, air, and customs brokerage, serving about 15,000 customers globally. Phoenix has nearly 2,000 employees, located in 76 offices in 15 countries.
Sources: Missouri Depart of Transportation > “multimodal” and waterways
“Stats and Summaries.” Border Patrol Overview | U.S. Customs and Border Protection,
Berman, Jeff. “C.H. Robinson Worldwide Set to Acquire Global Freight Forwarder Phoenix International.” Recently Filed RSS, 26 Sept. 2012, ht_forwarder_phoenix_int.
“Tips for New Importers and Exporters.” Border Patrol Overview | U.S. Customs and Border Protection,

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QUESTIONS?
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