1. OVERVIEW The Raymond James Advantage
The decision to hire a professional financial team should take into account the quality and professionalism of the firm that stands behind them.
In choosing to do business with our team, you are also doing business with Raymond James.
It is important that you understand how our team’s relationship with Raymond James benefits you by providing us the tools and resources to execute our mission to serve clients to the best of our abilities.

2. OVERVIEW The Raymond James Advantage
Why Raymond James?
THE FIRM HAS AN INDIVIDUAL CLIENT FOCUS Raymond James is a firm with its roots in the business of providing financial guidance and planning to individual investors and families. This remains the firm’s primary business today. Raymond James has been a leader in the industry with client-focused decision-making since the company’s founding in 1962.
FULL RESOURCES OF A LARGE, MULTINATIONAL FINANCIAL SERVICES FIRM Raymond James is one of the largest financial services firms in the United States, with the scale and resources to support a wide array of products and services. With more than 10,000 associates worldwide and $480 billion in client assets*, the company’s business includes investments brokerage, professional asset management, insurance solutions, trust services, investment banking, and private and commercial banking.
A CULTURE OF INDEPENDENCE AND OBJECTIVITY As financial advisors, we are given flexibility and independence to serve our clients without a corporate “push” of proprietary products. We have access to one of the widest platforms of product choices and account types in our industry with access to over 300 mutual fund families, 51 money managers and 34 insurance carriers.
CONSISTENT LEADERSHIP AND INDEPENDENCE Chairman Tom James has fostered a culture of consistent leadership and independent thinking that enables firm employees and financial advisors to act in the best interests of clients and be innovative in our solutions to meet their needs. That leadership drove the firm to achieve 111 consecutive quarters of profitability as of October 2015.**
Raymond James’ culture and extensive resources enable us to serve our clients effectively with their best interests as our top priority.
Raymond James was the first financial services firm to create a Client Bill of Rights and Responsibilities in Today, our industry has recognized this document as a best practice and many firms have followed its example.
*As of 9/30/2015
**Past performance is not indicative of future results.
The information provided is for informational purposes only and is not a solicitation to buy or sell Raymond James Financial stock.

3. OVERVIEW The Raymond James Advantage
Raymond James: A Firm With Substantial Size
• Member of the Fortune 1000
• Total client assets under administration over $480 billion*
• 6,300 support associates located in corporate locations
• Raymond James has more than 2,700 branch locations throughout the United States, Canada and overseas. The firm also maintains an array of affiliated international offices including Paris, Nice, Cannes, Brussels, Buenos Aires, Düsseldorf, Stuttgart, Luxembourg, Geneva, Lausanne and Montevideo.
*As of 9/30/2015

4. OVERVIEW The Raymond James Advantage
Raymond James: A Firm Focused on the Individual Investor
Raymond James was founded by Robert A. James in 1962 to serve individual investors by examining all aspects of their financial needs while providing sound investment guidance. That tradition lives on today through the financial advisors of our Private Client Group.
Similarly, our corporate culture has always been – and continues to be – grounded in conservative management, high ethical standards, measured growth and a commitment to superior client service.
That focus has enabled the company to avoid many of the problems that have plagued – and continue to plague – many other financial services companies.
Florida-based Raymond James (NYSE: RJF) is a publicly traded, diversified holding company providing financial services to individuals, corporations and municipalities through its subsidiary companies in the United States, Canada and overseas.
In an era of industry turmoil, economic turbulence and extreme market volatility, Raymond James has stayed true to its original mission of serving each client with individualized high-quality solutions.
2015 TOTAL REVENUE
Private Client Group: 67%
Asset Management: 7%
RJ Bank: 8%
Capital Markets: 18%

5. OVERVIEW The Raymond James Advantage
Extensive Resources to Help Meet Our Clients’Objectives
CLIENT AND FAMILY
Your Attorney
Your Tax Professional
[John Advisor, Sally Financial, Joe Manage]
Our Process
Client Solutions
Investment Process
Raymond James Resources and Specialists
Our team utilizes the extensive resources of Raymond James to meet the needs of our clients.
This approach allows us to provide a wide range of solutions by leveraging the expertise of
Raymond James professionals, while collaborating with your existing legal and tax relationships.

6. OVERVIEW The Raymond James Advantage
Account Protection
ASSETS HELD WITHIN A RAYMOND JAMES ACCOUNT ARE PROTECTED IN THREE WAYS.
The financial strength of Raymond James.
Raymond James & Associates is a member of the Securities Investor Protection Corporation (SIPC), which protects securities customers of its members up to $500,000 (including $250,000 for claims for cash). An explanatory brochure is available upon request, at sipc.org or by calling
Raymond James has purchased excess SIPC coverage through various syndicates of Lloyd’s, a London-based firm. Excess SIPC is fully protected by the Lloyd’s trust funds and Lloyd’s Central Fund. The additional protection currently provided has an aggregate firm limit of $750 million, including a sub-limit of $1.9 million per customer for cash above basic SIPC for the wrongful abstraction of customer funds. Account protection applies when a SIPC-member firm fails financially and is unable to meet obligations to securities clients, but it does not protect against market fluctuations.

7. OVERVIEW The Raymond James Advantage
Raymond James Recognition
FOR ITS EFFORTS, RAYMOND JAMES HAS RECEIVED NUMEROUS OTHER ACCOLADES AND AWARDS:
April 2015 – Raymond James named “M&A Investment Bank of the Year – USA” by Corprate LiveWire at their 2015 M&A Awards. The awards recognize excellent performance within the M&A industry.
January 2015 – The M&A Advisor named the Raymond James Investment Banking practice “Investment Banking Firm of the Year” at its ninth annual M&A Advisor Turnaround Awards. In addition, two deals completed by Raymond James Investment Banking received three “Deal of the Year” awards. The winning deal categories were for Distressed M&A Deal of the Year (Over $25MM to $100MM), Restructuring of the Year (Over $100MM to $500MM) and consumer Services Deal of the Year.
The M&A Advisor awards recognize excellence in deal making, restructuring and financing and celebrate the contributions and achievements of leading firms and professionals.