1. Exploring Streaming Video Options
Stephanie J. Adams Annual Conference of Electronic Resources Librarian The Ohio Valley Group of Technical Services Librarians Tennessee Tech University May 14, 2018

2. Video Content: The Old Way
Reserve VHS and DVDs could not leave the library
Number of simultaneous users limited by number of copies
Preservation and replacement issues
Limited number of library viewing stations
Local servers and digital rights

3. VHS and DVD Collection at Tennessee Tech
Media Center closed in We purchased 0 VHS titles in 2017 and 148 DVD titles. We buy DVDs upon request for the popular collection and the Women’s Center. The adjustments were attributed to the clean up of records that occurred when we migrated from Millennium to Alma. We currently have 65 DVDs and 7 VHS on Reserve.
*In 2017, adjustments of 530 DVD titles and 148 VHS titles account for the majority of growth.

4. What is streaming video?
Video that is transmitted digitally via the Internet to a computer or mobile device.
“Streaming is characterized by playing the video as it’s received.” (Bucknall)

5. Why do libraries need streaming video?
Accommodate student and faculty preferences
Keep pace with technology
Support online learning/distance education
Integrate content with Course Management Systems
Save space for reserve materials
Ensure we are buying only the materials that are used
Keep pace with technology: content can be viewed on tablets and mobile devices. Laptops increasingly are not manufactured with DVD/CD playing capabilities.

6. Fast Facts About Video Use in Research and Libraries
ProQuest survey of faculty: percent who use video in research increased from 39 to 71 between 2015 and 2017 (Ayling)
72.6% of students (Library Journal survey, April 2017) find video via LibGuides (Dixon)
“90% of academic libraries that have streaming video subscribe to at least one collection” (Ferguson, Erdmann)
70% of content selection guided by faculty request (Dixon)
95% of academic library respondents (LJ survey) offered some type of streaming video (Dixon)
LJ survey: Alexander Street – use most content); Films on Demand- spend most money; Kanopy - “most valuable” (Dixon)
2017 ProQuest survey of global faculty researchers on types of content used and recommended to students. 410 respondents. LJ survey: LibGuides followed closely by word of mouth from librarian (70.2%), OPAC (68.8%) and word of mouth by faculty (67%).

7. Video Content: The New Way
Number of simultaneous users limited only by license terms
View anywhere there is Internet access
Viewing rights granted at point of purchase
Fewer physical media (DVDs, VHS) to preserve, house, and replace
No local server required
Can be embedded directly into courses
Many include Public Performance Rights
Recurring expense for subscriptions
Not everything is available in streaming video

8. Streaming Video Vendors
Alexander Street (ProQuest)
Ambrose
Digital Theatre+
Digitalia
Docuseek2
Film Platform
Infobase
JoVE
Kanopy
Lynda.com
Medcom
Medici.tv
Metropolitan Opera
Naxos
Sage
Swank
Symptom Media
Vanderbilt University

9. Steaming Video Acquisition Models
Subscription-based collections
Perpetual rights/Access-to-Own
Single-title licenses
PDA/DDA programs

10. Tennessee Tech’s Streaming Video
BBC Shakespeare Plays (Ambrose Video)
Counseling and Therapy in Video (Alexander Street)
Films On Demand: Archival Films & Newsreels Video (Infobase)
Films On Demand: Master Academic Collection (Infobase)
Films On Demand: individual titles (Infobase)
Kanopy PDA Program (Kanopy)
Theatre in Video (Alexander Street)
3% of TTU’s materials budget spent on streaming video in FY2018. Does not include purchases made by TBR on TTU’s behalf.
Closed captioning and transcripts are available for all of the above.

11. Films On Demand/Films Media Group
One-year, three-year, or perpetual licenses for individual titles
Annual subscriptions for collections:
Master Academic Video Collection
Feature Films for Education
Master Career & Technical Education Video Collection
35 Individual Subject Collections (Allied Health, Biology, Physical Science, etc.)
Content continuously added to collections

12. Films On Demand: MAC at Tennessee Tech
Access to 28,828 full videos
Access to 274,654 video segments
Subscription start date: October 2017
Cost Per View: $10.11
Most Viewed Collection: Humanities & Social Sciences (147 Titles)

13. Films On Demand: MAC at Tennessee Tech – Usage Data
October 2017 – May 2018
Logins
681
Searches
197
Core Video Views
749
Title Views
757
Individual Titles Viewed
261
Average Views Per Title
2.9
Maximum Views Per Title
114
Views >10 Minutes
85 %

14. Kanopy PDA Program Set a budget threshold
Select collections (entire database or choose from 101 categories)
Video is purchased after four plays
Play: >30 consecutive seconds; one play counted per session

15. Kanopy at Tennessee Tech
Acquired by request of the Department of English
14 active collections
Not activated in Primo
Not downloading MARC records
$10,000 annual limit, spent $1,050
3 licenses purchased, 4 purchases triggered
391 plays
11,443 minutes watched
Cost Per Play: $2.69

16. Purchasing Kanopy Licenses

17. Alexander Street Collections
Over 65,000 titles
Subscription-Based Collections, Build by Choice, Access-to- Own
Largest collection: Academic Video Online
Over 100 collections spanning variety of disciplines including anthropology, history, literature, fashion, nursing, and psychology
Media hosting

18. Alexander Street DDA/PDA
Set your collection by publisher or subject,
Charges incurred on 4th play
Play: viewing >30 seconds
Invoice for 1-year subscription, upgrades available to 3 years
Perpetual ownership after invoicing of $499 for a title (Access-to-Own)
Can set spending cap

19. Swank Motion Pictures
College Campus Academic Streaming (Digital Campus)
Over 20,000 films
Pay As You Go, Deposit Account, Pre-Selected Collection
Categories include: Animated, Documentaries, Drama, Musicals, Top Movies, TV Shows
Films from major studies including: Warner Bros., MGM, Sony Pictures, Paramount
No transcripts available, Public Performance Rights not included

20. Discoverability and Access
MARC records available from most commercial streaming video vendors
Coverage in discovery services varies
Embed code or link features for Course Management Systems
Inclusion on database list
Curation of PDA/DDA/PPU collections
Use in LibGuides

21. Tennessee Tech Database List
Databases (including streaming video collections) are listed both alphabetically and by subject. Special “Media” subject listing for streaming video, audio, etc. Eagle Head icon indicates that the database or collection is searchable in EagleSearch (local branding of Primo).

22. Accessibility in Streaming Video
Most commercial vendors provide closed captioning and transcripts
Not limited to closed captioning (keyboard support, design, etc.)
Compliance with: CVAA, ADA, Section 504, Section 508
Lawsuits in higher education for video without captioning
Documentation: VPAT, WCAG 2.0 Checklist, Closed Caption Certificate
FCC closed captioning requirements (Ambrose Closed Captions Certificate) developed for TV programming, extended to programming on the internet by the 21st Century Communications and Video Accessibility Act (CVAA). Section 504 of the Rehabilitation Act of 1973 declares civil rights for individuals with disabilities. Section 508 of the Rehabilitation Act of 1973 as amended (in 1998) sets requirements for accessible technology. Section 504 applies to colleges and universities that receive federal funding. Section 508 applies to electronic and information technology procured by federal agencies, but is used as a standard by the U. S. Department of Education for universities. Title II focuses on programs and services offered by public universities, while Title III is directed at private universities.

23. Free Streaming Video American Rhetoric Animation & Cartoons
Digital Moving Image Collections
Folkstreams.net
Moving Image Archive
Khan Academy
Open Culture
Open Video Project
PBS
ScienceCinema
SnagFilms
Top Documentary Films
Issues with free video: No technical support. No accountability for making them accessible. Generally no VPAT available.
University of Minnesota Libraries – Digital Video Collections Guide: Open Video Collection Website
University of South Carolina University Libraries – Educational Films Streaming
University of Washington Tacoma Library – Streaming Video: Free Internet Collections

24. References
Ayling, M. (2017). Research and teaching rely on content diversity. [ProQuest white paper].
Bucknall, J. (August 2012). The history of streaming media. PCPlus. Retrieved from
CARLI Commercial Products Committee (2014). Streaming video in academic libraries [White paper]. Retrieved from CommercialProducts CommStreamingVideoinAcademicLibraries.pdf
Dixon, J. A. (2017, September 7). The academic mainstream: Streaming video. Library Journal. Retrieved from academic- libraries/academic-mainstream-streaming-video/
Ferguson, J., & Erdmann, A. (21, September 2016). Streaming video in academic libraries. American Libraries Magazine. Retrieved from

25. Questions?