1. Persuasive Appeals
Logos, Ethos, Pathos

2. Logos Greek for “word” a.k.a. the logical appeal
Basically, does it make sense?
How to do it: offer a clear, reasoned central idea and develop it
Use a consistent message, rational reasons, effective supporting details/ examples
(Remember, details and reasons are different!)

3. How does Thomas Jefferson use logos in D of I?
Focused on the need for independence,
Deductive reasoning strong,
Strong and accurate examples of George III’s abuses

4. Ethos Greek for “character” a.k.a. the ethical appeal
Basically, should we trust what the author has to say?
How to do it: offer evidence that the speaker is credible
being trustworthy; having expertise, integrity, a good reputation; treating your opponent with respect

5. How does Thomas Jefferson use ethos in D of I?
T.J. was an educated statesman
He lived in the colonies and knew the impact George’s reign had on the people.
He stays on topic
No really terrible low blows.

6. Pathos Greek for “emotion” a.k.a. the emotional/ motivational appeal
Basically, do we feel a change needs to be made?
How to do it: draw on the emotions and interests of the audience
the author should share the reader’s emotion

7. How does Thomas Jefferson use pathos in D of I?
Vocabulary
Forbidden, not made illegal
Murders, not executions

8. Your Turn Read The Crisis or Speech in the Virginia Convention
Look for logos, ethos, pathos