1. Giving is Penn’s Way
Penn’s Way 2019

2. Agenda What is Penn’s Way? Why do we give? Last year’s campaign
Penn’s Way is a charitable campaign run every year through the University and the health system. The campaign is run by the administrative fellows with the support of executive leadership and the university. We partner with PA alliance for change and United Way to support various charities, and encourage all employees and students to participate for their favorite causes.
What is Penn’s Way?
Why do we give?
Last year’s campaign
This year’s goals
Marketing
Campaign toolkit
Raffles
Social media campaign
ePledging information
Report information

3. Why do We Give?
“My son Mickey was born premature and spent 28 days in the ICN at HUP. I am excited to donate to The March of Dimes to help support research and education so that all babies have the best chance possible to survive and thrive!”
- Nicole Lavelle R.T. (R), Radiology Technologist, Penn Radiology Radnor
#OurWayPennsWay #PennsWay #PennGives #PennGivesBack #MarchofDimes

4. Why do We Give?
“3 years ago and he quickly became a important part of my family, we even had him in our wedding!! He is just one of many reasons I give so the many other sweet animals at the ASPCA can be cared for until they find there forever homes! Where do you give back?”
#Ourwaypennsway

5. Why do We Give?
"Because the love of my life has Lupus, I support the Lupus Foundation….. With the support of Lupus Loop, sponsored by the University of Pennsylvania, we were able to find the care my fiancée needed…. After our experience, my fiancée took her new lease on life and, with the staff’s support, we became parents to a perfectly healthy baby girl.”
- Eric Castro, Transport Associate, PAH #ourwaypennsway #PennsWay #PennGives #lupus

6. Last Year’s Campaign Last year, entity funds went to the following:
HUP – Safe Sleep Sacks & Discharge Pharmacy
PAH – Hall Mercer
PPMC – Discharge Pharmacy
UPHS Participation goal: 82%
Fundraising goal: $1.6 million
$800,000 University
$800,000 Hospital
Total funds raised by the hospital: $981,927.66
Total hospital participation: 81%

7. 2019 Penn’s Way Campaign Goals
Re-record
This year our overarching goals for the campaign are: to achieve 83% participation and raise 1.6 million dollars this year. A breakdown of these goals are stratified by entity later in the presentation. As a reminder, many of us donate to many organizations throughout the year, so you do not need to donate in order to participate in Penn’s Way, we will discuss this concept more during the portion of the training which focuses on how to pledge.
Overall employee participation goal
83% Health System and University of Pennsylvania
Total fundraising goal: 1.65 million!
825,000 Health System
825,000 University of Pennsylvania
Campaign dates:
October 1st – November 16th

8. Entity Breakdown of Fundraising Goals
This goal is broken down into entity goals. Please use this chart a reference point for your entities goals for fundraising.

9. Entity Breakdown of Participation Goals
And this chart for participation

10. Penn’s Way Photoshoot
We also have some amazing marketing materials this year. Please reach out to your campaign managers or coordinators if you have not received any posters for your areas.

11. Penn’s Way Photoshoot
We also have some amazing marketing materials this year. Please reach out to your campaign managers or coordinators if you have not received any posters for your areas.

12. Penn’s Way Intranet Button Penn’s Way Email Footer
Penn’s Way Graphics
Penn’s Way Intranet Button
Penn’s Way Pin
Penn’s Way Footer

13. Your Penn’s Way Campaign Tool Kit
There are many resources available to help you reach these goals and they are all in the Penn’s Way Campaign Tool Kit. A few of them are outlined on this slide. I review the details of some of these tools over the next few slides in this presentation.
Training PowerPoint
Engagement activities and tips
Marketing Materials
To be picked up and distributed by captains/coordinators. Each hospital and satellite office has a contact where the materials were sent.
Website: pennsway.upenn.edu
Agency List
Pledge Form
Pins and power banks (for captains and coordinators)
Social Media Campaign #OurWayPennsWay
CCA eNewsbrief and system news
blasts
Campaign Managers

14. Reaching 100%: PW Engagement Activities and Tips
NEED to record
Most importantly, share this information with you teams and inspire them to participate. These are some tips and incentives you can use to help encourage your team to give during the campaign and help you reach your entity goals
Focus on part-timers in the beginning of the campaign, to give you more time to reach them throughout the campaigns duration.
Prioritize targeting of part-time employees early
Sign-up events with food
Mid-way 100% prize (i.e. pizza party/soft pretzels)
Each entity has a budget- pay up front and we will reimburse. There is an $100 limit.
Hold local raffles prizes by entity, department, etc.**
UPHS and Upenn raffle prizes each week!
Get Creative! Any other ideas welcome!
**Please note that gift cards of any kind cannot be purchased by Penn (only donated)
as Penn’s Way prizes.

15. University and Health System Raffles
This slide provides details on the University and UPHS weekly raffles. At HUP there is a drop box for the forms or you can scan them in to any of the campaign managers. The location of the drop box for the epledge form is pictured here.
A larger prize will be awarded during the middle of the campaign
A grand prize will be awarded the final week of the campaign
All participating University and Health System employees are eligible!
Completed ePledge entry or submit a paper pledge form by 12:00 pm on the Friday’s during the campaign
Drop box at HUP for paper pledges (pictured here) or a pdf. copy to any campaign manager
Winners will be randomly selected on the Monday after the raffle deadline

16. Snap Shot of the Raffle Prizes
This is a snap shot of some of the prizes that will be raffled off this year
Carson Wentz autographed 8x10 photo
Wawa Care Box
Rodney McLeod autographed Super bowl LII football
Chris Long autographed Super bowl LII mini helmet
La Colombe Premium Coffee Gift Set
[solidcore] gift cards
Soulcyle class pass
Signed Ivan Provorov hockey stick
Bellas Bridesmaid gift card
Various Philadelphia restaurant gift cards
AND MORE!!

17. #OurWayPennsWay Social Media Campaign
For the first time we are holding a Penn’s Way Social Media Campaign to help us all share our stories about why all give! By posting to any of your personal public social media accounts using the #Ourwaypennsway, you will be entered to win a $50 gift card and a chance to be part of the Penn’s Way Poster Photoshoot next year! If you do not have a public account but still want to share a story, you can send a picture which illustrates why you give with verbiage of 140 characters or less to and we will share it on Instagram Page!
Those who share their stories will be entered into a drawing for a $50 Amazon Gift Card
Winners announced at the end of the
Campaign
New tag board link will be available where people can text to participate as well.
Encourage your co-workers to share!
Check your inbox during the
campaign for more info

18. Details on the ePledge Pledging is quick and easy!
The following are some additional details about the ePledge:
You do not need to donate in order to participate. Those who give elsewhere throughout the year can select the box which says “participates elsewhere,” when they log-in to pledge to do this.
If you or one of the employees in your section needs to modify their pledge, please let your coordinator or any of the campaign managers know.
Pledging is quick and easy!
Requires Penn Key and Password
Same method of accessing KnowledgeLink education
Employee information is pre-loaded and will populate upon login – Please note if you donated to CRF in the past you may need to update the form with the PAC code.
Interfaces directly with UPHS payroll, but a credit card and checks can also be used (NO CASH DONATIONS)
“Participates elsewhere” box on the electronic form
A pledge can be modified through duration of campaign by Coordinators (aka Bonded agents)
Confirmation pages should be kept by donors

19. Details on Reporting
The “Coordinator Report” menu option provides UPHS Penn’s Way Administrators, Coordinators and Captains with access to their respective Captain Reports despite the menu option not being referenced as such.
Use these reports to monitor progress within your department(s) and follow-up with individuals as needed.
These are CSV files that will open up as Excel spreadsheets.
If you want to preserve a particular report for a particular date and time, please save these files to your personal drive.
Captains only see their department(s).
Captains see participation only, not $ amounts
Will send out a “how-to” as a follow up to this training.

20. Campaign Managers
Brandon Grant Dorie Heald Amy Schwartz Daniela O’Keefe

21. THANK YOU!
If you have any questions, please reach out to one of the Campaign managers whose contact information is on the following slide.