1. “Millennial Miracle Makes Your Future Bright”
The Millennial Miracle
“Millennial Miracle Makes Your Future Bright”
Damian Smith-15
Princess Brown-15
Asia Aaron-15
Tammy Padilla-15
Discovery High School
1st period
2017

2. Mission Statement Mission Statement-
To teach millennials the skills necessary for obtaining and keeping a job/career.
Opportunity-
Kids have an opportunity to have there improve their skills and get a head start in the “job race”

3. Market Analysis 92 million 12-30 75% Industry Name
Technology and Engineering Industry
Industry Size
$30 Billion in sales (U.S. Market)
Total Population
In America, there are currently 92 million millennials and is at a continuously growing rate.
Target Market
Residents who are between the ages of with an average household income of $ 5,000.
Potential Market
Based on survey, 75% of millennial residents would buy a robot at least once a year.
Total Population
92 million
Target Market
12-30
Potential Market
75%

4. Business Profile Type of Business Legal Structure
Millennial Miracle is a technology business selling a product to skills that will help them in the future.
Legal Structure
We are a technology and engineering Liability Limited partnership. We are making this model by hand, and to make this robot, it will cause for technical skills and abilities.

5. Qualifications
❶ ❷ ❸
Everyone on our team are millennials, so we have the ability to create a product that is appealing to our target market.
Our team has first hand experience with various items of technology, including some of our competitors. .
The Strickland Entrepreneurship Center trains us to create a business and build it to its full potential. We’ve learned how to develop and grow a business through this program

6. Target Market Segment Demographics
This product is targeted towards millennials of both genders
Psychographics
Anyone involved and interested with technology
Anyone who wants to be prepared for their future.
Geographics
Georgia
Buying Patterns
The product would be bought yearly
Accessories would be monthly

7. Competitive Advantage
Sphero
Thump
Ez Robots
Factors
Price
$150.00
$430.00
$135.00
Quality of
Product/Service
High
Medium
High
Online
Online .
Location of Availability
Online
Reputation/Brands
Remote Control Robot
Teaches you activities
Teaches you skills
Movie skin designs
Teaches you activities
Get’s you active
Unique Factors/
Knowledge

8. A robot that you have the ability to personalize yourself
Marketing Mix
Millennials
Georgia
Later on:
California
New York
Florida
Advertising:
Social Media
People
Product
Place
Price
Promotion
A robot that you have the ability to personalize yourself
$135.00

9. Promotional Mix Total Monthly Promotional Expense $80 $150 Monthly
Amount
$80
$150
Advertising
$600
(0.30 per view)
YouTube
Websites
$4,000
($2 per view)
Publicity
Personal Selling
Coupons
Sales Promotion
Trade Shows
Student Notes:
Promoting Your Product is covered in Section 8.2 (pgs ).
The principles of personal selling are covered in Section 9.1 (pgs ).
The Total Monthly Promotional Expenses will be shown on the “Average Monthly Fixed Expenses” slide, under “Advertising.”
Write keywords about your plan for using a particular type of promotion in the spaces provided. Show only the types of promotion you will be using. So, for instance, if you don’t plan on using “Sales Promotion,” don’t include it on your slide.
Other Types of Promotional Expense
This includes visual merchandising, public relations, and any other type of promotion not covered by the first four types.
Business Plan Exercises
This slide relates to the following business plan exercises:
Section 8.2: “Promotional Mix.” In BizTech or pgs in the Business Plan Project (Student Activity Workbook).
Section 9.1: “Selling Your Product or Service.” In BizTech or pgs in the Business Plan Project (Student Activity Workbook).
Teacher Notes:
Students may need help reducing their concepts to the relatively small boxes. Explain that they are key words which students will more fully explain as they give the presentation.
Related Experiential Exercises
“Mock Sales Call.” Teacher’s Wraparound Ed., pgs
Other Activities
“Guest Speaker.” Invite a guest speaker who is a specialist in marketing or advertising to speak to your class. Ask your Program Officer to help recruit the speaker.
“Brainstorming: Types of Promotion.” Have students brainstorm the advantages and disadvantages of publicity, advertising, and online marketing.
“Press Releases.” Have students review newspapers, particularly local ones, for articles that they think were written from press releases. Discuss the articles as a class.
“Commercials.” Ask students to create 30-second commercials illustrating the benefits of each media type.
$100
Other
Cleaning Products (for the robot)
Total Monthly Promotional Expense
$4,930

10. Cost of Materials/Labor
Material Description
Cost/Total Quantity
Cost per Unit
Transmitters 1
$7.00
Engine
$6.00
Circuit Board
$75.00
Battery
$3.00
  Conveyor Belt
$4.00
Wires
Silicone Walls
 Prongs
Total Material Cost per Unit
$105.00
Labor
Labor Cost per Hour
Time (in Hours) to Make One Unit
Labor Cost per Unit
$7.00
30 min
$3.50
Total Labor Cost per Unit
COGS (per Unit)
$108.50 10

11. Economics of One Unit Selling Price (per Unit) $130.00 COGS (per Unit)
Description of One Unit of Sale:
$130
Selling Price (per Unit)
$130.00
COGS (per Unit)
$33.50
Other Variable Expenses (per Unit)
$5.00
Total Variable Expenses (per Unit)
Contribution Margin (Gross Profit per Unit)
$31.50

12. Average Monthly Fixed Expenses
Average Monthly Expense*
Insurance
$1,200
Salaries of Employees
$2,500
Advertising
$1,000
Interest
Depreciation
$200
Utilities (Gas, Electric, Telephone)
$800
Rent
$ 2,000
Other Fixed Expenses
______
Total Average Monthly Fixed Expenses
$7,750
* Numbers are rounded to the nearest dollar throughout.

13. Time-Management Plan Schedule for a Typical Week
Total Hours in a Week = 168

14. Monthly Break-Even Units
In an average month, the company will begin to make a profit after selling 2500 units, which will take 26 years if we do it at a rate of 100 units per year.

15. Monthly Sales Projections First Year

16. Projected Yearly Income Statement First Year
Selling Price per Unit
$130.00
Number of Units Sold
100
Total Sales
$13,000
Variable Expenses
$500.00
Contribution Margin
Fixed Operating Expenses
$105.00
Pre-Tax Profit
$12,395
15%
$1,859.25
Net Profit
$10,535.75

17. Start-Up Investment Start-Up Expenditures Cash Reserves
Item
Where Will I Buy This?
Cost
Rent
Online Store
$8/mo a year ($96)
Buy
Store
$327,00
Initial Inventory
Personally
$105.00
Total Start-Up Expenditures
$327,113
Cash Reserves
Emergency Fund
$1,000.00
Reserve for Fixed Expenses
$2,000
Total Start-Up Investment
$330,113

18. ROI: Return on Investment
ROS & ROI
ROS: Return on Sales
For My Business:
Dollar
Equivalent =
$13,000 95
X 100 = ROS
$13,684
ROI: Return on Investment
For My Business:
Dollar
Equivalent =
$95.00
$330,113
X 100 =% ROI
$347,487

19. Financing Strategy Total Start-Up Investment $15,000 Source Amount
Debt
Equity
Gift
Personal Savings
$_____
$______
$_______
Relatives/Friends
Investor
Partner(s)
Totals

20. Business Responsibility & Philanthropy
Use local products whenever possible.
Collect data by surveying different people .
Philanthropy
Contribute _______________________________
and to support ____________________________
1% of yearly net profit (after 3 years of business) to ____
_________________________________________
__________________________________________

21. Business & Personal Goals
To attend trade shows every year
We want to eventually have more people working for us, including engineers, designers, etc.
We want to gain popularity on social media including Instagram, Twitter, etc.
To advertise the business all over social media and other websites such as banners on other sites
Short-Term
To have a business building where we can sell our products
By the fifth year, we hope to spread our business around the country.
To host fundraisers every year.
We will donate money to a variety of charities such as Red Cross
Long-Term

22. Thank you for your time
Millennial Miracle
“A Road That You Must Take”
Damian Smith, Asia Aaron, Princess Brown, Tammy Padilla
Thank you for your time