1. Increasing Ridership Through Event Service Partnerships
Pinellas Suncoast Transit Authority/St. Pete Pride
Alissa Kostyk
Digital Marketing Manager
APTA Marketing 2018

2. Pinellas Suncoast Transit Authority
PSTA
Pinellas County, Florida
Clearwater Beach
St. Pete Beach
PSTA located in Pinellas County, FL
West Coast of FL. Home of some of the best beaches in America
Location and tourism is a draw for major events.

3. Major Event Hub

4. St. Pete Pride St. Petersburg, Florida
Brings in over 220,00 people in a 2 day event
Economic impact to the area= $22.3million

5. Transportation Map
Parade was originally housed in the Grand Central District which is where you see the Street Fest on the Map.
Location moved to waterfront.
Approached to find a solution.
Reached out to partners to create 1 transportation map for the entire weekend through our awesome planning dept.
Downtown Looper, City of St. Pete, Coast BikeShare, Pinellas County Schools and St. Pete Pride.

6. Advertising Regional Print Media
Flyer distributed to local media, businesses & partners
Social media ads
Watermark- Digital over 5,00 subscribers
Over 20,000 Print copies
TBT-392,900 Average Weekly Readership. 97% Pickup rate
Tampa Bay Times- 239,913 daily circulation
TBO.com 311,000 Monthly unique visitors
All Local Tv news outlets
6000 branded slap koozies
PSTA employees in the parade, Customer service reps working at the terminals, and drivers all wore branded t-shirts

7. By The Numbers Park N Ride Route increased ridership
Trolley to Beach route increased ridership
Supporting routes increased
Additional buses staged to handle crowds

8. By The Numbers Facebook post Engagement- 65%
Facebook video engagement- 14%
Twitter engagement- 82%
Mentions-62%
Video engagement- 77%

9. Long Term Relationships
Post parade follow-up
Thank you goes a long way
Get ready to start it all over again