1. VILN Networking Event December 2017
Member Benefits

2. Listings on www.visitinvernesslochness.com

3. Website Statistics Number of users - 30K Number of sessions – 36K
Peak performance – 5 Nov
Session duration – 1m22s

4. Number of unique pageviews
Website Statistics
Top 10 pages viewed
Number of pageviews
Number of unique pageviews
Average time on page

5. Homepage featured businesses

6. Specific homepage featured businesses

7. Google Maps locations

8. Promote your special offers

9. French and German translation

10. To use Guestlink to monitor performance of listing on the website

11. See your business statistics
Up to date useful information
Many other reports available

12. To share in the VisitBritain campaign fam trip, media and trade opportunities

13. Travel Influencers / Media

14. Travel Trade - French

15. Travel Trade - German

16. PR & Media – France Media Type Theme Circulation/View PAGES Marion
&
Blog
Travel/Lifestyle
24,000 UV
7,000 UV
CHAUTARD Alexandra
Fashion
18,000 UV
EL-ABASSI Kaouthare
Travel
15,500 UV
MOREAU Nathalie Esprit Camping Car
Print & Blog
45,000
10,000 UV
NOEL Patricia La Voix du Nord
Print
250,000
Fabienne Dupuis Artravel
Print & web
Culture/Travel

17. PR & Media – France coverage
AR Magazine – 5 Pages
Le Parisien – 3 pages

18. PR & Media - Germany Media Type Circulation Deutsches Handwerksblatt
Association magazine
314,991
Neues Deutschland
National newspaper
30,480
Country Homes
Landhaus Living
Special interest magazine
28,126
27,101
Laura
Women’s magazine
149,645
Welt/
Welt am Sonntag
172,808
413,435
Rhein-Neckar Zeitung
Regional newspaper
95,604
Deutschlandfunk/ SRT
National radio broadcast
320,000

19. PR & Media – Germany

20. To share and promote your events and successes on the VILN visitor Facebook page

21. Competitions and images work
Facebook
Over 30,000 followers
Targeted content
Competitions and images work

22. To share your images on the VILN Instagram page

23. Daily image and video posts
Instagram
Almost 1,500 followers
500% increase this year
Daily image and video posts

24. To share your updates on VILN twitter or through writing guest blogs

25. 738% sessions increase Y-o-Y
Twitter
4,284 tweets to date
1,737 active followers
738% sessions increase Y-o-Y

26. Blogs 7,853 page views last month Top blogs almost 5min view time
All new guest blogs welcome

27. Be kept up to date with VILN member news, stats and opportunities.

28. Latest news and updates
Monthly Newsletter
Latest news and updates
Sent to 408 s
31.3% open
rate

29. Member Facebook page 538 member followers Area news updates
Sharing of member info

30. Use of a bank of images and videos taken by professional photographers for Inverness and Loch Ness including images taken by VisitBritain

31. 300 images and videos available for you to use
VILN Image Library
Link via member area:
300 images and videos available for you to use

38. The opportunity to undertake the World Host training programme

39. World Host programme 28 courses over 27 months
70 businesses participated
We have now achieved World Host Destination status – the second in Scotland
53 business accredited
382 people completed course
Find details on the monthly VILN newsletter and or contact

40. The opportunity to raise your level of digital skills and ability through participating in the Digital Tourism Scotland workshops

41. Digital Tourism Scotland Programme
Digital Strategy
Upgrade or planning a new website
How to get more bookings
12 workshops over 12 months
Inspiring visitors with video content
How to get more bookings
Search Engine Optimisation (SEO) for Tourism
Upgrading or planning a new website
A practical beginners guide to Facebook
Future of digital tourism and online booking
Digital Strategy
Make sure you’ve got your social media profiles updated!
Create Compelling Photography for Social Media Marketing
Future of digital tourism and online booking
A practical beginners guide to Facebook
Search Engine Optimisation (SEO) for tourism
81 businesses participated
Create compelling photography for social media marketing
Make sure you’ve got your social media profiles updated
Inspiring visitors with video content
126 individual attendees

42. An invitation to three free VILN networking events per year

43. Networking Events 13 events Craig Blyth – Visit Britian
Colin Simpson – Highland Council
Katie Hughes – Scottish Canals
Craig Blyth – Visit Britian
Craig Blyth – Visit Britian
Keith Jenkins - iambassador
Vicki Miller – Visit Scotland
Colin Simpson – Highland Council
Kirsten Gilmore – Mountain Cafe
Katie Hughes – Scottish Canals
Helen Vass – Bake Off Crème de la Crème winner
Shirley Spear – Three Chimneys / Skye Marketing
642 attendees businesses
Kirsten Gilmore – Mountain Cafe
Helen Vass – Bake Off Crème de la Crème winner
Guest speakers and updates
Keith Jenkins - iambassador
Vicki Miller – Visit Scotland
Shirley Spear – Three Chimneys / Skye Marketing
VILN ‘mini-EXPO’, May 2017

44. Free listing on the "See & Do" maps for restaurants, tearooms/cafes, visitor attractions, cruise boats and outdoor activity providers

45. 146 businesses shown and listed
See & Do Maps - Listing
160,000 maps produced
Tear-off double sided
146 businesses shown and listed

46. The opportunity to be a sponsor of the "See & Do" maps

47. See & Do Maps - Sponsorship
New opportunity for 2017
5 featured businesses
Additional space for 2018

48. The use of VILN branding and straplines within brand guidelines

49. VILN branding

50. The option to support Business Tourism for the area

51. Featured on website and in directory

52. Support confirmed events and buyer FAM Trips
Annual Conference Inverness Loch Ness Oct 2017 – 207 Delegates
Based on the UK National Tourist Board Average Delegate Expenditure, the conference generated approx. £190, of benefit to local businesses.

53. The opportunity to attend VisitScotland Expo as part of the VILN stand

54. VisitScotland Expo 2017
6 member businesses
Approx 200 appointments
Won two stand awards

55. VisitScotland Expo 2018
10 member businesses
Updated stand design
More awards to be won??

56. Questions?