1. “Building Your Brand” Presented by Paul Guillie
Coordinator of Umpires; ASUN, OVC, SBC, SEC

2. Street Cred
Jr. College, Division I Player, Student Assistant Coach
Collegiate Umpire – 2018
Began a 31 Year Career in Beverage Distribution – 1985
Southeastern Conference Umpire 24 years
Atlantic Coast Conference Umpire 14 years
Sun Belt Conference Umpire Coordinator 3 years
Division 1 Regional Umpire selection 19 times
Division 1 Super Regional Umpire selection 14 times
CWS Selection 4 times

3. You are a Business…
You are a Brand…
You must build a Plan…

4. You must first build a Plan
If I’m a Brand…
Then what is my best route to Market…
Who is my target consumer…
How do I get my Brand in Front of this consumer…
You must first build a Plan

5. Building the Plan Do you have what it takes
Do I really want to be an official
Am I ready to make sacrifices
Do I have thick enough skin
Conduct your SWOT
Strengths
Weaknesses
Opportunities
Threats
Plan your actions
What Strengths do I have to capitalize on
What Weaknesses should I address & How
What Opportunities currently exist or can I create
Who can I have as a mentor
What can peers offer
Gain Feedback on progress
Update your plan

6. Do you have “It” Can I develop “It”
Building the Plan
The First Question to ask yourself is; What are Assignors/Coordinators Looking for?
Do you have “It” Can I develop “It”
Formula for “IT”
(Passion + Confidence + Perspective + Knowledge + Motivation + Humility + Communication)
(Judgement + Professionalism + Appearance + Mobility + Demeanor + Hustle + Approachability)
(Availability + Dependability + Coachability + Reliability) + (Courage) + (Timing)
“IT”

7. Building the Plan Conduct your SWOT Strengths Physically Fit Rules
Flexible Job
Continuous Learner
Love the Game
Played the Game
Weaknesses
Rules
Mechanics
Hustle
Didn’t play the game
Not a good listener
Communication
Opportunities
Physically Fitness
Rules Knowledge or articulation
More Coachable
Learn the game
Timing
Threats
Availability
Job Flexibility
Mobility
Reliability
Location

8. Building the Plan Elements
Plan your actions
What Strengths do I have to capitalize on
What Weaknesses should I address & How
What Opportunities currently exist or can I create
Who can I have as a mentor
What can peers offer
Action Plan-Sample Strategies
Work Scrimmages with Experienced Umpires, solicit feedback
Watch Fall or Spring games with a purpose, what is the strategy in the game from the coaches perspective
Record games or obtain video to review and analyze crew management
Attend Instructional Camps
Self Evaluation
Develop better Listening skills
Join a Rules Study Group and Practice Rules Articulation

9. Building Your Brand Image
First, let me ask you a question…
Are you a consumer?
What is your Brand Image?
How do you improve your Image?

10. Building Your Brand Image
Does your brand have an Image?
What is the Image you would like your brand to have?
How will you communicate this image to the consumer of your brand?
What can I do to change my brands Image?
Is the consumer buying my brand image?
Does the Image I have built deliver the results I’m trying to obtain?
Takes steps to reinvent your brand?

11. “Building your Brand”… using Art & Science?
Is there Science to Rules?
Know Them
Know the Intent
Know when to use them
Is there Science to Mechanics?
Be able to communicate them
Is there Art to-Rules?
Know what to Articulate about a rule
Knowing how to Say It
Is there an Art to Mechanics?
Knowing when to use them
Knowing where to be on
How much to use
Know how to anticipate the play (not the call) is a thing of beauty

12. Do you have “It” Can I develop “It”
Building the Plan
The First Question to ask yourself is; What are Assignors/Coordinators Looking for?
Do you have “It” Can I develop “It”
Formula for “IT”
(Passion + Confidence + Perspective + Knowledge + Motivation + Humility + Communication)
(Judgement + Professionalism + Appearance + Mobility + Demeanor + Hustle + Approachability)
(Availability + Dependability + Coachability + Reliability) + (Courage) + (Timing)
“IT”

13. Building the Plan
When a Coordinator/Assignor/Supervisor say’s I’m looking for someone that has….
“IT”
What do the really mean?
We are looking for an official that knows when Interpose & NOT Interpose themselves into the game!!

14. Gain Feedback on progress
Officiating Plan Elements
Gain Feedback on progress
Update your plan

15. Thank you for your time and Good Luck Building your Brand!