1. FY16 SUMMER OFFERS DRC Agent Update Week of March 6, 2016
@ Walt Disney World
FY16 SUMMER OFFERS
DRC Agent Update Week of March 6, 2016

2. Current Situation FY15 Offer Performance
Awaken Summer The summer season is comprised of three fiscal months; June, July and August
Current Situation
Our lowest onsite penetration rates in the summer season are primarily in the Value Resorts
Domestic economic indicators are all positive while international currencies continue to struggle against the US dollar
FY15 Offer Performance
We achieved 95% of the room night goal driven by softness from International Markets
The offer’s fifth night free creative was the most efficient message in driving Guest demand

3. AWAKEN SUMMER OFFERS FY16 Outlook
Summer room nights are expected to grow by 3%
Summer is forecasted to set new attendance record at WDW
Competition is expanding with the opening of Sapphire Falls at Universal Orlando in July 2016
Objectives & Approach
Drive visitation to all four Walt Disney World Theme Parks
Drive on-site conversion, increase package penetration
Showcase new product while leveraging the Disney brand

4. Broad Summer Tiered Room Offer
AWAKEN SUMMER OFFERS
Broad Summer Tiered Room Offer
Tiered Room Only Offer with a deeper discount in the Value Resorts vs. prior year
Reintroduce All-Star Movies into the Summer promotions
Reduce discounts in the most popular Deluxe Resorts vs. prior year
Reintroduce a package incentive

5. AWAKEN SUMMER OFFERS Offer Details: Tiered Room Only offer
Discounts for travel May 30 – June 11, 2016
Increased savings for dates past June 11, 2016
Resort Exclusions
Grand Floridian Villas, Polynesian Bungalows, Bay Lake Tower, Little Mermaid Rooms, Port Orleans French Quarter, 3-Bedroom Villas, and campsites
Premium suites at Moderate and Deluxe resorts at 10%
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Domestic
Canadian

6. AWAKEN SUMMER OFFERS Package Incentive:
When you add a minimum 2-day Magic Your Way ticket to your room and create a package, you’ll receive an exclusive Awaken Summer MagicBand for use during your stay. Not only will you experience all the convenience of a MagicBand, for a limited time, this one-of-a-kind MagicBand will activate a surprise sound and lighting feature at select touch points throughout the Walt Disney World Resort.
If Guest does not customize band it will default to the unique band

7. AWAKEN SUMMER OFFERS Booking Window: Travel Window:
Domestic – March 14 – June 10, 2016
Canadian – March 14 – July 1, 2016
Travel Window:
Domestic & Canadian – May 30 – August 25, 2016

8. AWAKEN SUMMER OFFERS Marketing Messages
Domestic:
Save up to 30% on rooms at select Walt Disney World Resort hotels this summer
Get an exclusive MagicBand when you upgrade to a package
Book a 5-night stay at select Disney Value or Moderate Resort hotels this summer and it’s like getting the
5th Night FREE!
Canadian:
Save up to 30% on rooms at select Walt Disney World Resort hotels this summer
Get an exclusive MagicBand when you upgrade to a package
Book a 4-night stay at select Disney Value or Moderate Resort hotels this summer and it’s like getting the 4th Night FREE!

9. Better Together Package
Target Guest demographic is Domestic Bi-Cultural Hispanics within our priory Guest segments.
Hispanics families tend to travel more in the summer, making summer the most important visitation period for them.
Insights:
They want to know what they get and how much it will cost
Being able to find a ‘package’ that fits the budget
Desire to be together at WDW as it is magical. Now is a great time to plan our family vacation with a great offer

10. Better Together Package
This is the same offer structure as the Domestic Broad Tiered Room Only offer, but bundled as a package with a different Marketing message to our Domestic Hispanic Markets.
Marketing Message:
Enjoy a 4-night/4day stay in a standard room at Disney’s All-Star Resorts with theme park tickets for a family of 4-for just $1,880. Book though June 10, for stays most Sunday though Thursday nights 5/30/16 – 8/25/16.
Receive an Awaken Summer MagicBand with this package!
Great rate also available for other lengths of stay and party sizes.

11. Disney Junior Package
The target Guest demographic segment is Preschool Families with a child (0-5) in the household with a focus on Preschool-only families.
Insights:
Strong desire to visit Disney Parks
Highest active WDW resort shopping behavior (seeking information, vacations quotes etc.)
Preschool families want the “perfect trip”
Parents are concerned that the children will not remember the trip (Memory Maker)

12. Disney Junior Package
This also is the same offer structure as the Domestic Broad Tiered Room Only offer, but bundled as a package with a different Marketing message to our Preschool Guests.
Marketing Message:
Save on a 3-night stay in a standard room at Disney’s All-Star Resorts with 2-day theme park tickets for as low as $1,021 for a family of 3. Book through June 10, 2016 for stays most Sunday through Thursday nights 5/30/16 – 8/25/16.
Receive an Awake Summer MagicBand with this package
Great rate also available for other lengths of stay and party sizes.

13. AWAKEN SUMMER OFFERS Reminders:
The Better Together and Disney Junior Packages will have separate DRC package codes
Leverage the discount savings and ensure your Guests get the most out of their Walt Disney World vacation by adding the dining plan, Memory Maker (Pre-school), and insurance to their bookings
(it won’t hurt your revenue per reservation either!)
Ask good discovery questions and leverage the wide variety of options provided by this offer
Use the different marketing messages connected with this offer to connect with your Guests

14. AWAKEN SUMMER OFFERS
Remember this information is confidential and should not be shared with anyone outside or your team until the offer goes live.
Should you get any questions here is a suggested spiel:
“Currently we are only booking our Q2/Q3 Room only Broad offers for travel through early summer 2016.  We do not have any other similar offers in our system at this time” To ensure that you always have current and accurate information, we recommend that you go to our website.” 
Additional information is available on the DRC Tab, Current Offer Page, Summer Broad Offers