1. How To Create A Sustainable Business Model
Isaac Jeffries
How To Create A Sustainable Business Model

2. What is a Business Model?

3. The Three Lenses
Feasibility
Desirability
Viability

4. Feasibility
Desirability
Viability

6. Three Benefits of the Canvas
- Common Language
- Clarity
- Future proofing

7. Business Model Traps

8. Tip #1 – Create detailed customer personas
Trap #1 – Weak Customers
Tip #1 – Create detailed customer personas

9. Trap #2 – Value Proposition
Tip #2 – Develop a deep understanding of why people buy

10. Trap #3 – Playing the wrong game
Tip #3 – Ask “What business are we really in?”

11. Trap #4 – Assuming that Customers will stay forever
Tip #4 – Create Customer Acquisition & Retention strategies

12. Trap #5 Ignoring the numbers
Tip #5 – Select and track the vital Financial Metrics

13. Trap #6 – Relying on your Social Intent to make sales
Tip #6 – Isolate the deal-breakers for each customer segment

14. Tip #7 – Pre-emptively design the next versions
Trap #7 - Complacency
Tip #7 – Pre-emptively design the next versions

15. Tip #8 – Validate everything with paying Customers
Trap #8 - Assumptions
Tip #8 – Validate everything with paying Customers

16. What do I do now?
- Download the free Strategyzer tools - Grab a coffee and a canvas - Build a few iterations - Talk to your customers - Explore alternatives

17. IsaacJeffries.com