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Graphic Design History
[a short]
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What is it? Where does it come from?
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Cave paintings at Lascaux France 15,000 – 10,000 B.C.
Painted using mineral pigments during the Paleolithic times.
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Egyptian Hieroglyphics
3300 B.C. Symbolic pictures Fully deciphered 1820’s
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Book of Kells 8th and 9th centuries Created by Celtic Monks
Hand lettering, silver and gold accents, elaborate illustrations
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Guttenberg Bible 1450’s The first major work of literature to be printed on movable-type printing press Named for inventor Johannes Guttenberg
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Garamond Font 1530 Claude Garamond
Opened the first type foundry, a workshop that sold fonts to printers
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The American Flag 1777 Betsy Ross design became the basis for the modern American flag.
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Coupon from 1900 Logo for Coca-Cola 1886 Rumored to be by John S. Pemberton, company founder
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Poster by Alphones Mucha 1890
Art Nouveau Movement Letters often painted into art
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Poster by Alexander Rodchenko 1919
Russian Constructivism movement Bold, new graphic language used for advancing social and political causes
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Poster for the Bauhaus School of Design 1919
School in Weinmar, Germany known for embracing all of design disciplines, including crafts, architecture, painting, and typography A new era of simplicity
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Book design for the Time Machine
W.A. Dwigging 1922 Coined the term, graphic design
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Helvetica 1957 Max Meidiger Designed the Neue Haas Grotesk font
Renamed Helvetica One of the most used type faces
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Colorfoms Logo – 1959 Paul Rand
The simplicity of the Bauhaus ideals brought to a mass audience of kids
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Bob Dylan Poster – 1967 Milton Glazer
Glazer and Push Pins Studios created a number of poster and magazine designs. psychedelic
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New York City Subway map 1972 Massimo Vignelli
Designed to be easily understood Simplification labeling system
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The first apple computer 1984
Steve Jobs and Steve Wozniac User friendly design for consumers who were not computer-savvy
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Adobe Photoshop version 1 1989
A way to manipulate photographic images that had never been used
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Graphic Design Deconstruction and Grunge Typography
Ray Gun Magazine – David Carson Lou Reed Album Cover, Set the Twilight Reeling – Stefan Sagmeister
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Barack Obama “O” logo 2007 Designed by Chicago-based firm Sender LLC
Negative space logo symbolizing the president’s political campaign
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2007 – Helvetica (the movie) Gary Huswit
“a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface as part of a larger conversation about the way type affects our lives.”
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What’s Next?
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This presentation is for educational purposes only
This presentation is for educational purposes only. To view much of the source material, please purchase “Go, A Kidd’s Guide to Graphic Design” by Chip Kidd
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