1. BEVERAGE PERSONALIZATION Impact on Processing and Packaging Systems
Food Processing Suppliers Association
Beverage Council
December 17, 2014

2. “Personalization” of Beverages
Personalized Niche Products vs. Sell It Low, Stack It High
5 Products, 80% of the Volume
Theory of the Long Tail
Narrowly Targeted Goods
What are the challenges?
More SKU’s
Smaller runs
Variety in packaging
Ingredient handling
Equipment constraints
Technical expertise
Financial constraints

3. Sell It Low, Stack It High
5 Products, 80% of the Volume

4. Theory of the Long Tail

5. Narrowly Targeted Goods

6. What are the challenges?
More SKU’s
Smaller run sizes, more changeovers, frequent CIP’s, yield loss, downtime
Variety in packaging
Bottles, caps, labeling, flexible; providing a “unique” look
Ingredient handling
Organic, Allergen, Veggies, Whole grains, Protein, Colors/Flavors
Storage, Sourcing, Traceability
Equipment constraints
Viscosity, Particulates, Mixing, Heat Exchangers, Filling
Technical expertise
More products and more equipment to learn
Financial constraints
If you build it, will they come?

7. Opportunities Shorter CIP and Sanitation
Quick changeover / easy adjustments / dial indicators and markings
Improved Equipment Layout – Access points, single-sided changeovers
Easier to use Technical Manuals
Video training materials
Enhanced documentation
From the Lab to the Shop Floor
Unique products bring unique challenges
What about labeling requirements, food safety, and cost
Resources for folks that are “new” to the industry

8. Opportunities Flexible, robust equipment Test facilities or demo units
Smaller scale equipment
Modular / plug-n-play
Finance or lease to own