1. COMPANY PRESENTATION:
MARKETSENSE
COMPANY PRESENTATION:
KEY FACTS
2018

2. Key facts about us
MarketSense is an independent full service research agency founded in 2004
MEMBERSHIPS AND COMMITMENTS:
I N T E R N A T I O N A L
QUALIS International – European Association for Qualitative Research
OIROM – Russian association of leading research agencies
MarketSense is a member of the Board of OIROM
LCC MarketSense is the first company on the Russian market that has successfully passed in 2014 on December, 2 certification by OIROM quality norms based on the international standards ISO 20252
ESOMAR – International Association of Market Research and Public Opinion
ROSKOMNADZOR (Federal Service of control in sphere of public communication) – since September of 2015 LLC MarketSense is registered as an operator of personal data
RUSSIAN RESEARCH WEEKLY – MarketSense is the member of Editorial Board of the industry weekly digest Russian Research Weekly. 2

3. Our online services
MarketSense is an official partner of FocusVision in Russia
MarketStream – our own online bulletin board platform (since 2014)
MarketSense Interactive – a branded system of online tools for qualitative research: online communities/diaries, mobile ethnography, and online screening of respondents for FGDs and IDIs (since 2017)
Find us on Facebook: MarketSense Russian Federation 3

4. Research categories & topics4

5. Proprietary methods and tools
ProvoSense®
Provocative interviewing in qualitative research
PreDisPositions:
Quantitative copy testing based on nonverbal semantic scales
Creativity Funnels
Qualitative studies program, including sequence of stages for stimulating insights and idea generation though IDIs and Sequel FGD
Transformations:
Cross-cultural trend-watching project on generations, charity, etc. In progress since 2006
GRaSS (GReen and Sustainable Strategies):
Social research longitudinal initiative, tackling topical public issues and the role of social values in consumption choices. 5

6. Our services Qualitative Research Quantitative Research B2B research
Focus groups
IDIs, dyads
Ethnography (observations, in-home visits, diaries, immersions)
Research with opinion leaders
Online forums and panels
Creative groups, brainstorming sessions, role play groups
Storytelling sessions
VoxPop and video-illustrations of individual insights
Data collection and analysis on the samples of any complexity level
P&P
CAPI
CAWI
Hall tests
National surveys
Tracking studies
Field audit and quality control of other service providers
B2B research
Consulting
Desk research
Expert interviews
Industry surveys
Competitive intelligence
Trainings
Concept labs
Interactive workshops
Strategic sessions 6

7. Types of research And some others… Consumer segmentation
Price elasticity
U&A
Retail & shopper studies
Lifestyle & values
Car clinics
Brand audit
Mystery shopping
Product/ concept/ name/ pack/ logo/ shelf tests
Trend research
Advertising & brand activation research
Social media analysis
Eye tracking
Content analysis
And some others… 7

8. 2 focus group & test facilities + FocusVision
Our facilities
IN-HOUSE FACILITIES:
Our office is located in the very center of Moscow in historical building on Tverskaya street
2 focus group & test facilities + FocusVision 8

9. Our clients 9