1. Buggy Beds
By Landon and Luke

2. Tangible and Intangible Factors
Packaging, Brand name, quality, and design
Intangible-
Warranty, online delivery, credit, and installation

3. Strategy Design one product for a global marketplace
Our product doesn’t require any changing to strive in almost any country. Any buddy who has a problem with pests with have a need for this product.

4. Product Positioning
“Got Bed Bugs? Buggy-Beds will answer your question and for only a ten dollar bill!”

5. Grey Market Version BB Trap (Bed Bug Trap) Cheaper and Quicker
Doesn’t last as long
Cheaper packaging
Different design
Darker colors
Sold on poorer
websites

6. Product Package