1. Test what you have learned
DFA Jeopardy
Test what you have learned
Version 4 March 01, 2010

2. DFA Jeopardy Sites & Advertisers Campaigns & Placements Ads &
Creatives
Tags,
Spotlight &
Reporting 5 5 5 5
Click for ?
Click for ?
Click for ?
Click for ? 10 10 10 10
Click for ?
Click for ?
Click for ?
Click for ?
USER NOTE: The numbers, Xs, “click for ?” text boxes, and hourglasses are all hyperlinked. If you are using a cursor, you must scroll over the objects until you get a hand cursor and then click once. Or if you are using the “smart” screen, tap the object twice. If you click or tap outside of the object, you will only be directed to the next slide and probably not get the effect or slide that you want.
When you need to go to a question, click the appropriate text box labeled, “Click here for ?” and you’ll be taken to the appropriate question slide. On each question slide, the hour glass is hyperlinked to return you to this scoring slide (slide #2) automatically.
When you need to X out a number, click directly on the number and the X graphic will appear in its place. The numbers are created in text boxes that are on a trigger mechanism linked to an X graphic. You must click or tap directly on the number. If not, and you click on the table’s background, you will be directed to the next slide instead. 15 15 15 15
Click for ?
Click for ?
Click for ?
Click for ? 20 20 20 20
Click for ?
Click for ?
Click for ?
Click for ?

3. DFA Jeopardy Sites & Advertisers (5) There is only one required
field at the Advertiser level.
Name this field.
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4. How do you add a new site to DFA?
DFA Jeopardy
Sites & Advertisers (10)
How do you add a new site to DFA?
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5. DFA Jeopardy Sites & Advertisers (15) Name two essential components
provided by an Advertiser.
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6. Name four benefits of using DFA.
DFA Jeopardy
Sites & Advertisers (20)
Name four benefits of using DFA.
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7. Name the tab where placements are created.
DFA Jeopardy
Campaigns & Placements (5)
Name the tab where placements are created.
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8. DFA Jeopardy Campaigns & Placements (10)
There are two options available
when grouping your placements.
What are these two options?
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9. There are four cost structure options
DFA Jeopardy
Campaigns & Placements (15)
There are four cost structure options
at the Placement level.
Name all four.
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10. DFA Jeopardy Campaigns & Placements (20)
When setting up a Placement you have
the option of setting up Flighting as well
as a Cap Cost option.
Explain these two options.
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11. DFA Jeopardy Ads & Creatives (5) How many Default Creatives
are required per campaign?
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12. DFA Jeopardy Ads & Creatives (10) What option would you
select if you wanted to rotate more
than one creative in an ad.
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13. DFA Jeopardy Ads & Creatives (15) What gets automatically created
when you upload a creative?
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14. There are nine primary creative types.
DFA Jeopardy
Ads & Creatives (20)
There are nine primary creative types.
List at least four.
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15. What are the two types of Spotlight tags?
DFA Jeopardy
Tags, Spotlight & Reporting (5)
What are the two types of Spotlight tags?
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16. available to download your tags.
DFA Jeopardy
Tags, Spotlight & Reporting (10)
Name the three options
available to download your tags.
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17. DFA Jeopardy Tags, Spotlight & Reporting (15)
Name three primary tag types in DFA
and list the purpose of each one.
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18. How do you set up a scheduled report?
DFA Jeopardy
Tags, Spotlight & Reporting (20)
How do you set up a scheduled report?
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