1. FirstNet Benefits of Datacasting

2. Presenters on Today’s Webinar
Patrick Butler, APTS
Lonna Thompson, APTS
Tom Buono, BIA Kelsey
Mark O’Brien, SpectraRep
Albert Catalano, Keller and Heckman

3. APTS Member Station Resolution on FirstNet
On February 22, 2016, the APTS member stations adopted a resolution
to commit 1 Mbps in principle to work with FirstNet public safety network.
AT&T was awarded the FirstNet build-out grant and will send the States
the proposed nationwide plan in the next several weeks.
Each State will decide to join the AT&T nationwide plan or develop its own
plan to be interoperable with FirstNet.
State decision-makers are the State Point of Contact and the Governor

4. Immediate Action is Required: States will Decide on Whether Datacasting is in their Statewide FirstNet Plans (or not) in the Next Few Months.

5. Critical Steps to Take
Set up meetings with your State Point of Contact (SPOC) -
Attend your upcoming FirstNet state meetings, and try to get a speaking role.
Provide the SPOC with datacasting materials.
Set up a demo of the technology for the SPOC.
Stress the importance of partnering with Public Television for the public safety community in their state.

6. What are the advantages of datacasting to FirstNet and to Public Safety First Responders? What are the key talking points for stations to use when contacting their State Point of Contact?

7. Advantages of Public TV Datacasting
Public television stations reach 97% of the United States population.
Public television stations are connected nationwide.
Public television operates as connected statewide networks in about half the states.
The existing digital television infrastructure is built-out and hardened, incremental datacasting equipment is relatively inexpensive and, nationally, can be built-out in 18 months or less.
The existing infrastructure is capable of withstanding natural disasters and manned 24-7 by professional engineers.
This technology is data-centric (designed to send video and large files) unlike the cellular networks which are voice-centric.
Public television datacasting is proven, with operating systems in a number of markets and successful DHS projects, as analyzed by Johns Hopkins Applied Physics Laboratory.

8. Target Data Sent in Unused Capacity
Protected Datacasting Allocation
Does Not Interfere with Broadcasting
Broadcasters 6 Mhz signal can support multiple content streams
Target Data Sent in Unused Capacity
Standard Definition
Standard Definition
19.4 Mbps
(6 Mhz)
High Definition
Unlike cellular, the allocation is not pre-emptible.
Four datacasting channels can be sent within 1 Mbps of channel capacity, approximately 5% of a station’s bandwidth.
This capacity is natively multicast, so it scales infinitely. 100 recipients would require 100 X the bandwidth on traditional cellular networks.

9. Critical Broadcast Infrastructure is Built: Datacasting Equipment is Relatively Inexpensive

10. A Number of Critical Public Safety Entities can Benefit from Datacasting

11. So What is the Potential in the
Economics of Datacasting for Public
Television Stations?

12. Key Assumptions One nationwide client.
300 to 500 USB subscribers per market.
A monthly USB subscription fee of $10/user.
100 to 150 Network/OpCenter subscribers.
A monthly subscription fee of $50/network subs.
Build-out begins in mid-2018.
Build-out completed during 2019.
75% of total subscription revenue goes to TV partners.
TV partner revenue allocated based on market size.

13. Potential Annual Datacasting Income
Assumes: Just one client, but the
system can handle multiple clients in 1 Mbps!

14. QUESTIONS? Contacts: Lonna Thompson (lthompson@apts.org)
Kate Riley
Mark O’Brien
Albert Catalano