2. Design and Communication Graphics DCG 6

3. Reflect on the skills
Solving the Brief

4. Brief
Throughout the ages man has always had a desire to record images of historical and personal significance. These depictions have progressed from early man’s cave drawings, to the structured Renaissance drawings and to the modern instant recording devices developed over the last century.
The advent of the Polaroid camera in 1947 and the progression to the modern digital camera have allowed us to preserve personal memories and have become a unique part of our life and celebrations. Each camera has its own features which range from its physical shape and size, durability, viewing screen, optical zoom and range of available colours.
You are asked to investigate the development in camera designs and suggest graphically modifications which you would make to an existing camera.
Your investigation must include a design modification or incorporate a concept design. The study should be communicated through graphical means taking account of the requirements and guidelines below.

5. Reflection “A thought or an opinion resulting from such consideration”
Reflection must be structured and should be built into every stage of the design process.
Structured reflection provides a framework with which to work through a problem considering influencing factors, and then using this information to explore alternative actions and their conclusions.
Students should record some of the following as they progress through the assignment:
Key dates on which decisions were made
Key images (annotated) which influenced your design

6. Readers are plentiful: thinkers are rare. Harriet Martineau
Exploration of the brief
Highlight/underline the key elements of the brief.
These key elements should form the framework for your design process.
Reflect

7. Analysis “Breaking an idea or problem down into its parts”
Exploration of the brief
Time line
Cave Renaissance Camera
Development of cameras
Polaroid camera Modern digital camera

8. Camera Technology Reflect and bring together your initial thoughts
Camera types: Digital
35mm film
Physical/Size/Shape/Weight/Colour
Camera Features: Optical zoom
Viewing screen
Flash
Power unit
Materials: Body
Lens
Develop the tactile senses

10. Research ” to investigate thoroughly”
Polaroid camera Modern digital camera
Internet research
Images from newspapers/magazines
Other sources?

11. Existing cameras in graphic form
Assemble images of existing cameras
within the given “Timeline”
When collecting images demonstrate an awareness of the differences between the various cameras.

12. Annotations” Remarks, notes, case summaries”

13. Reflect on the skills
Solving the Brief

14. Camera specification

15. Compare “examine and note the similarities or differences”
Select two camera types and illustrate/explain the main design features.
Contrast “the act of distinguishing by comparing differences ”

16. Graphic illustration
Explain/illustrate the manufacturers specification for each camera
Size/Shape
Colour
Weight
Flash type
Film type
Power unit

17. Compare/Contrast Design features
Select a number of features and explore graphically the similarities/differences

18. Compare/Contrast Design features
Annotation & Reflection

19. 3D Sketch of One artefact
Freehand
Presentation quality
Colour rendered