1. FindItNow.com
Ambika Shetty

2. Problem Statement
How can we create a space which is a one-stop-shop where consumers can find a particular fashion apparel without having to go to various websites to find the product?
Don’t you always find it time consuming and cumbersome to go to tons of websites just to find that one jacket you want?
Wouldn’t you be thrilled to bits if you can find that one embroidered skirt in a heart beat?

3. Solution To All Your Problems!!
FindItNow.com
Say no more!! Here is the answer to all your problems!! Finditnow is a new age mobile application that uses cutting edge technology to find you that one jacket you’ve been looking for! Simply take a screen shot of item you would like to buy The app will scan the your gallery for your screenshots, choose the screen shot with your accessory and upload the picture! And viola!! The application will give you an wide array of options to from various brands where you can purchase that lovely jacket or pair of boots from!

4. Pick a screen shot from your gallery

6. User Work Flow Very useful exercise we did. Basic & Straight forward
Similar to yelp, always good to know! But the product will open in a new tab, we want users to interact with our application more right?

7. Market Sizing 500,000 brands $1 Billion in Sales 16,000 Influencers
global network of 16,000 influencers that have generated more than $1 billion in sales worldwide for its 4,000 retail partners and more than 500,000 brands.

8. Who?!
Through customer interviews we arrived at the conclusion that for most part people would be interested in our application
But we also had an alarming revelation that certain people enjoy the process of shopping.

9. People who are keen on finding a particular piece of apparel People who shop once every 4-6 weeks People who like to stay up to date with the latest trends but don’t have the time to do so!

10. Customer Interviews
How do you go about finding something you like online?
What applications do you use? Which features would you like to add to this application?
What can make your online shopping experience frictionless?
Learnings/common theme
Tell me about yourself, what do you do for a living?
Do you have kids or pets? What do you like to do in your free time?
Where do you typically shop for apparel?
What would encourage you to shop online?
How often do you shop?
How do you go about finding something you like online?
What applications do you use? Which features would you like to add to this application?
What can make your online shopping experience frictionless?
Played with some open and close ended questions. Tried really hard to not be leading

11. Common Theme
People are keen on finding an apparel/accessory but don’t know how
Some people actually enjoy the process of doing their research and finding something they like

12. Customer Personas

15. Key Assumptions
Users need a seamless means of shopping for apparel online
People tend to use applications they have heard of or seen other people use
Stores will be willing to collaborate with this product
Deals/promotions would motivate people use the application more
Reliable reviews/good shipping options add value to products

16. Minimum Viable Product as a Process
Will people even want to use the app?
Validating MVP: By creating a mock-up of the product, a subset of the customer persona will be given proof of concept and asked close ended questions surrounding the use of the product
Would you use something like this?
Would you find this app to be efficient?
What feature would help make this better?
Reel in on that consumerism market guys!

17. Other Minimum Viable Product as a Process
What if people never come to know of my app?
Will customers return to use my app?
Will other companies be willing to collaborate with the product?
What if people never come to know of my app?
Validating MVP – Will this application be lost in the black hole of unused applications? Validation of this assumption can be done by requesting a fashion influencer to advertise the product on their blog/Instagram stories. This will be followed by a quick yes/no poll with questions along the lines of “Would you use this application?”
The average churn rate for the first & second month is at 64% & 75% respectively which is rather alarming. Average retention rate for a mobile is about 20% after 90 days. And to e-commerce is particular is 22% - Localyitcs
Good App onboarding, in app messages, push notifications, individualization, predictive insights
Will other companies be willing to collaborate with the product?
Invalidating MVP – A concierge mock-up of the product will be built for a store and they will be asked if they would be keen on working with a product like this that would showcase certain fashion apparel from their store.

18. Metrics
Number of users who enter search and immediately enter second search query
Number of users who click on the first few links
Number of users who abandon sign up process & and what point
Number of users who go to trending page and click on blogger profile links
Number of users who use sort/filter option
Number of users who enter search and immediately enter second search query to understand how precise the search results are
Number of users who click on the first few links to understand if users are interested in the search results that show up
Number of users who abandon sign up process & and what point. To understand if the search process is too long or users are not keen on creating a profiles/providing certain information
Number of users who go to trending page and click on blogger profile links. Since this metrics can be used to encourage bloggers to use the app more
Number of users who use sort/filter option to get a deeper understanding of what is important to most users like Reviews, Price, Shipping, etc.

19. Product Road Map

20. Take-Aways from Class Good PMs are great communicators
Begin discussion before a meeting that involves major decision making
It is important for PMs to be fairly technical
Product roadmaps helps communicate product direction to all stakeholders
User metrics helps with MVP and keeps your product linked to the real world
Implementing scrum methodology