2. ENTERPRISE MOBILITY FROM THE CLOUD – BREAKING DOWN THE BARRIERS
Presented by:
Dr. Rakesh Kushwaha: CTO and founder, MFORMATION

3. MOBILTY HAS FUNDAMENTALLY CHANGED THE WORLD
IN 2011:
6 billion mobile users
Half of the devices shipped in the US were handheld computers – aka smartphones
Mobile data traffic was three times the size of the entire global Internet in 2000
Mobile video traffic was about 50% of mobile data
> 2015:
6.3 exabytes per month of mobile data
788 million mobile-only Internet users
7 trillion (yes trillion..) connected devices
9 billion mobile subscribers

4. ENTERPRISE MOBILITY IS CENTRAL TO DOING BUSINESS TODAY
Mobile Worker
US Worker Population
Preferred Device
Technical Requirements
Target Applications
Road Warriors & Execs (Knowledge workers)
11.5M
Smartphone
Mobile browser
3G+ GPS
Push
Image capture
Device management
3rd-party apps
Security support
Wireless
Dashboards
Bi/CI
Mobile CRM
Approvals
Expense reporting
Workflow management
Mobile Office professionals (Corridor warriors)
12.6M
Personal Smartphone
Active Sync
Application partitioning
WiFi
Time & attendance
Campus mobile worker
16.8M
Wireless Handset
Vertical Device
DECT functionality
Vertical applications
Field mobile worker (Task/line worker)
14.3M
Durability
Dispatching

5. ENTERPRISE MOBILITY HAS A NUMBER OF CONSTITUENT PARTS
Source: Strategy Analytics
ENTERPRISE MOBILITY MANAGEMENT
Procurement
Provisioning
Device Management (MDM)
Application Management
Service Management
Security Management
Wireless Expense Management
End-User Support
Device Replacement & Retirement
Go through constituent parts….
Procurement
Provisioning
MDM
App Mgmt.
Service Mgmt.
Security Mgmt.
Expense mgmt.
End user support
Device

6. MANAGED MOBILITY CHALLENGES
High rate of growth in mobile computing
High number of different device platforms/OSs to support
High rate of change in handset hardware/software (processing power, capacity, memory, capabilities)
More devices supporting mobility (from phones to tablets, netbooks, notebooks)
Consumerization (mass market requirements) shaping devices/services delivered to enterprises
“Bring Your Own Device” programs changing IT role/control
New technologies, standards, protocols for IT
Lack of enterprise core competence in mobility

7. GENERAL TREND TOWARD OFF-PREMISE…
Global Enterprise Cloud Services Growth: Total Revenue (in millions of US dollars)
Source: Yankee Group

8. MOBILITY SOLUTIONS WELL SUITED FOR OFF-PREMISE/CLOUD DELIVERY…
Enables rapid response to ongoing rate of change in enterprise mobility
Enables enterprises to keep up with:
Multiple target operating systems and OSs
Increasing range and types of connected devices
Accounts for non-standard IT processes and cultures (e.g., telco, consumerization, BYOD, etc.)
Favorable cost/adoption models for the enterprise

9. MARKET MOVING TO SOLUTIONS
1990+
2000+
2010+
Custom designed applications on purpose-built devices
Pre-packaged mobile applications and wireless
Application diversity and device proliferation
Traditional Enterprise Mobility
Technology Drivers
Device convergence
Ease of use
Wireless ubiquity
Business Drivers
Increasingly mobile workforce
Real-time business processes driving operational change
New Enterprise Mobility
Limited mobile HW choices
Siloed approach to solution development
Uneven wireless coverage
Limited mobile processing capabilities
Immature I/O solutions
Diversity in device choices (+BOYD)
Enterprise-wide mobile strategies
Mobile capabilities of enterprise SW platforms
Impact of consumer products on business user expectations

10. = MSP OPPORTUNITY… + HUGE OPPORUNITY FOR MSPs
MOMENTUM IN ENTERPRISE MOBILITY +
MOVE TO OFF-PREMISE/CLOUD
MOVE TO END-TO-END SOLUTIONS =
HUGE OPPORUNITY FOR MSPs

11. MDM CAPABILITIES ARE CENTRAL TO ENTERPRISE MOBILITY
Go through constituent parts….

12. MDM - MORE THAN JUST FUNCTIONALITY, REMOVING THE BARRIERS
CRITICAL CLOUD SERVICE CHARACTERISTICS:
Elasticity/scalability
Resource pooling/multi-tenant
Broad network access
Mature/comprehensive SDK/APIs
On-demand self-service capabilities
KEY MDM CAPABILITIES:
Inventory Management
Security Management
Software Management
Policy Management
Reporting

13. CASE STUDY: iSEC7 KEY STATISTICS US MSP FOCUSED ON ENTERPRISE MOBILITY
Integrating Mformation Enterprise Manager into ITSM framework. Heavy use of Mformation APIs.
Non-functional capabilities drove decision — integration points for ITSM; scalability to support hundreds of tenants, tens of thousands of devices and users.
Mobile device management and data security capabilities as a cloud-based service offering to support MDM beyond BlackBerry and BES — Android, iOS, Windows 7 and Windows Phone 7 operating systems. 13

14. ENTERPRISE APIs – MEETING A KEY REQUIREMENT
Allows easy integration into existing IT service management platform or application
220 mature APIs
Includes all standards-based Web Services Description Languages (WSDLs)
Professional services available to assist in the integration effort
Mformation Enterprise Manager™
Web Services
MSM 8.0 API-CDMA & GSM
Issue 1.7
May 2011

15. CASE STUDY: LARGE MULTINATIONAL MSP
ENTERPRISE MSP SERVICE
KEY STATISTICS
Has integrated other solutions into the Mformation MDM platform to deliver end-to-end solution. Heavy use of APIs.
Service rolled out in 20 countries in early 2011 across different networks. Expect to support 100+ enterprises and multinationals using SaaS delivery by end of 2011.
Mobile device management and data security capabilities as a cloud-based service offering. MDM underpinning base security and support. 15

16. ABOUT MFORMATION 11-year history in Mobile Device Management (MDM)
Industry leader with 500m+ mobile devices under management
45 global carrier relationships
8 global enterprise MSPs on board
24 wireless patents granted, published & filed
Multi-tenancy architecture
Extensive API portfolio – Enables integration into existing GUI
Partners -
Industry awards:

17. QUESTIONS? Come and see the Mformation team at Booth #1122 or visit www.mformation.com