1. National recruitment campaign in adult social care?

2. Why a national recruitment campaign?
To meet the sector’s recruitment and retention challenges:
Need enough people to fill an extra half a million jobs by 2030
90,000 open vacancies on any given day
Increasing vacancy and turnover rates
Not enough applicants with the right values and skills

3. What do we want to do?
The Department of Health and Social Care has asked Skills for Care to do a scoping study to see if and how a national recruitment campaign will work in adult social care.
The study will:
explore if there’s support and demand for a national recruitment campaign
learn from other recruitment campaigns to describe what a successful adult social care recruitment campaign might look like
explore how it’ll work in practice and what the key aims and outcomes should be
estimate the cost of a campaign and who might fund this.

4. What do we mean by a national recruitment campaign?
The initial aims of the recruitment campaign would be to:
raise awareness and improve perceptions of the adult social care sector
help people understand more about adult social care, to help them explore whether a job in the sector would be right for them
inspire people with the right values to:
take the first steps towards a career in adult social care
make a successful career change into adult social care
return to adult social care
encourage others to explore a career in adult social care
connect people to jobs, education, or other ways to explore a career in adult social care.

5. Consultation with stakeholders
What do we want to know?
We’d love to hear what you think about a national recruitment campaign for adult social care in England.
Is a national recruitment campaign needed?
What might it involve?
Fill in our online survey / share it with colleagues – closes on 01 February

6. Consultation with stakeholders
Who do we want to talk to?
Adult social care employers and managers, from all services and of all sizes
Representative bodies
Adult social care workers
Learning providers and higher/ further education organisations
Person who access care and support, or an unpaid carer, family or friend
Potential jobseekers

7. Next steps Collect and analyse all feedback and evidence - Feb 2018
Write and submit a report to the Department of Health and Social Care - March 2018
Further discussions from April onwards
Keep informed via our enews, or leave your details when you complete the survey