1. Chapter 8 Mobile Computing and Commerce

2. MOBILE COMMERCE: ATTRIBUTES, BENEFITS, AND DRIVERS
mobile commerce (m-commerce or
m-business)
Any business activity conducted over a wireless telecommunications network or from mobile devices.
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3. ATTRIBUTES OF M-COMMERCE
Ubiquity
Convenience
Interactivity
Personalization
Localization
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DRIVERS OF M-COMMERCE
Widespread availability of more powerful mobile devices
The handset culture
The service economy
Vendor’s push
The mobile workforce
Increased mobility
Improved price/performance
Improving bandwidth
Battery life
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MOBILE DEVICES
MOBILE DEVICES
personal digital assistant (PDA)
A stand-alone handheld computer principally used for personal information management.
smart phone
A mobile phone with PC-like capabilities.
Tablet, MP3 players. watch, laptops, … now glasses
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6. MOBILE COMPUTING SOFTWARE AND SERVICES
Messaging Services
short message service (SMS)
multimedia messaging service (MMS)
Location-Based Services
Voice-Support Services
interactive voice response (IVR)
voice portal
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7. WIRELESS TELECOMMUNICATIONS NETWORKS
personal area network (PAN)
Bluetooth
wireless local area network (WLAN)
Wi-Fi (wireless fidelity)
Municipal Wi-Fi networks
GoogleWiFi, grid, mesh
WiMax
IEEE , for a medium-size area such as a city.
wireless wide area network (WWAN)
3G, 4G
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8. MOBILE FINANCIAL APPLICATIONS
MOBILE BANKING
MOBILE PAYMENTS
Mobile Proximity Payments
Mobile Remote Payments
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9. MOBILE MARKETING CAMPAIGNS
Four classes
Information
Entertainment
Raffles
Coupons
Six different objectives
Building brand awareness
Changing brand image
Promoting sales
Enhancing brand loyalty
Building customer databases
Stimulating mobile word of mouth
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10. MOBILE MARKETING GUIDELINES
Notice
Choice and consent
Customization and constraint
Security
Enforcement and accountability
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11. MOBILE WORKFORCE SOLUTIONS
Mobile workers can be divided into three segments:
Mobile professionals (senior executives and consultants)
Mobile field force (field sales and service technicians)
Mobile specialty workers (delivery personnel and construction workers)
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12. MOBILE WORKFORCE SOLUTIONS
Challenges of Mobile Workforce Support
Network coverage gaps and interruptions
Internetwork roaming
Mobile network and application performance
Device and network management
Bandwidth management
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13. LOCATION-BASED MOBILE COMMERCE
location-based m-commerce
(l-commerce)
Delivery of m-commerce transactions to individuals in a specific location, at a specific time.
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14. LOCATION-BASED MOBILE COMMERCE
The services provided through location-based m-commerce focus on five key factors:
Location
Navigation
Tracking
Mapping
Timing
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15. LOCATION-BASED MOBILE COMMERCE
Location-Based Data
Locating
Navigating
Searching
Identifying
Event checking
Geographical information system (GIS)
A computer system capable of integrating, storing, editing, analyzing, sharing, and displaying geographically referenced (spatial) information.
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17. LOCATION-BASED MOBILE COMMERCE
BARRIERS TO LOCATION-BASED
M-COMMERCE
Lack of GPS in mobile phones
Accuracy of devices
The cost-benefit justification
Limited network bandwidth
Invasion of privacy
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18. SECURITY AND OTHER IMPLEMENTATION ISSUES IN MOBILE COMMERCE
M-COMMERCE SECURITY ISSUES
The basic security goals of confidentiality, authentication, authorization, and integrity are just as important for m-commerce as they are for e-commerce but are more difficult to ensure
An appropriate level of security must be maintained on several networks, both wireless and wired.
ETHICAL, LEGAL, AND HEALTH ISSUES IN M-COMMERCE
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20. Team Assignments and Projects
Question 1
Examine iPhone, BlackBerry z10, Nexus
Don’t worry about the sales pitch part, just compare
Question 2
Pick 3
Question 3
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