1. Because Sold Is All That Matters!
Agent Name
Guaranteed Success...
Because Sold Is All That Matters!

2. Talking Points About Us The Home Selling Process
Choosing the Right Agent
Marketing Plan
Marketing Tools
Home Staging
Our Results
Our Guarantees
Pricing Strategies
Price Vs Value
Buyer Negotiations
Closing the Sale
Question & Answer

3. About Me Multi-Million Dollar Producers.
We treat every listing like a multi-million dollar listing.

4. The Home Selling Process
Aggressively
Market
Property
Buyer
Showings
Offer
&
Negotiation
Property
Inspections
Appraisal
Contract &
Required
Disclosures
Buyers Final Inspection
Closing

5. Choosing
the Right Agent

6. Traits of a Good Listing Agent
Majority of business comes from selling listings.
Rarely has an Expired Listing.
Markets to sell the listing does not use it as a lead generation tool.
Primarily works within a 5 mile radius of the property location.
Does not accept greatly overpriced listings.
Is concerned about reputation in the community.
Tenacity. (Does not give up)
Aggressively markets your home.
Communication.
Does not use gimmicks or discounts to get listings.

7. Your job: Keep the home ready to show and prepare to move.
Our Job: Is to get your home in front of every qualified buyer in the market.
Your job: Keep the home ready to show and prepare to move.

8. Marketing Plan

9. Featured/Enhanced listing on Realtor.com
Featured/Enhanced listing on Zillow
Featured/Enhanced listing on Trulia
Featured/Enhanced listing on Homes.com
Craigslist Posting
Multiple Listing Service (MLS)
Offer Selling Bonuses to Buyer Brokers
Reverse Prospecting Search
Professional Photography
Virtual Tour
Video Tour
Aerial Drone Photography
Full Listing Syndication to hundreds of real estate websites
Syndication to Real Estate Broker Websites
Facebook Ad
Promote property to Realtors working in the area.
Create an Individual Property Website
Provide updates to Qualified Buyers and their agents.
Arrange All inspections
Provide All Necessary Contracts and forms.
Just Listed / Just Sold Postcard mailing.
Professional Signage
Property Flyer
Property Brochure
Text Flyer System
Open Houses
Broker Open
YouTube Video Marketing
Electronic Lockbox Access System
Schedule an Coordinate Showings
Secure Showing Program
Communication Guarantee
Easy Exit Listing Guarantee
Provide Status Reports of online Activity.
Ensure Compliance with all legal requirements.
Provide Timely Follow-up on all requests buy buyers and their agents.
Prescreen Prospective buyers on Social Media
Work with buyers to obtain suitable financing.
Setup Final Walk through inspections.
Arrange for contractors to make any agreed upon repairs.

10. Marketing
Tools

11. About MLS Michael Smith You Are Not Alone With Us!
When you list with us, you will also enjoy the benefit of having EVERY real estate company working for you. Allow me to explain.
MLS Real Estate Companies Cooperate With One Another!
This means any agent on the board will be able to show your home to their buyers. This is why the MLS was invented, to help cooperating agents locate homes for their buyer clients.

12. It’s Where Sellers Transform Into Buyers!
The Power of The MLS
It’s Where Sellers Transform Into Buyers!
The Buyer Locating Power of the MLS!
The first place to look for our buyer is on the MLS.
Why?
It’s where 95% of buyers are found.
Your buyer is a seller who is already working with an agent. When the seller sells his/her home then he/she suddenly becomes a buyer… in fact the best kind of buyer… a ‘must buy’ buyer.
That’s why we need a ‘MLS Marketing Strategy’ to identify agents with sellers who are most likely to be interested in your home when their home sells.

13. Professional Photography

14. Virtual Tour

15. Video Tour

16. We advertise on the top real estate internet portals.
Internet Exposure
We advertise on the top real estate internet portals.
Advertising partners subject to change without notice.

17. Your home listing will appear on brokerage websites.
Internet Exposure
Your home listing will appear on brokerage websites.
Advertising partners subject to change without notice.

18. Advertise on Realtor.com
Showcase Listing on Realtor.com
Realtor.com is #1 Searched Website For Home Buyers…
Over 5 Million Visitors Per Month…
25 Photos of Your Listing…
Custom Headline and Description…
Neighborhood and School Information…
Traffic Report For Your Listing…
Triple The Amount of Traffic As Normal Realtor.com Listing
Advertising partners subject to change without notice.

19. Your Property Website

20. Instant Property Flyer
Text Autoresponder

21. Facebook
Advertising

22. Print Marketing

23. Professional Signage

24. It’s How We Introduce Your Home To Roaming Buyers!
Open Houses
It’s How We Introduce Your Home To Roaming Buyers!
64% of open houses visitors will buy a home within 120 days.
Our Goal
It is to simply expose your home to the ‘current’ group of buyers who are using open houses as a way to gather home information.

25. Aerial Photography

26. Staging

27. 21 Staging Tips Curb Appeal: Bring it to the best appearance.
Driveway: Fix needed repairs, wash it or clean it.
Roof: How is the condition?
Mailbox: Make it attractive.
Front Door: Must be in the best shape possible.
Windows: Clean and crack free?
Exterior Paint: How is the condition?
Garage Door: How is the condition?
Front, Side & Back Yards: Clean & uncluttered.
Your Cars: Remove before each showing.
Front Entry: Clean & free of clutter

28. 21 Staging Tips 12. Closets & Rooms: Maximum space.
13. Carpet: Must be clean.
14. Door to Garage: Have door unlocked and garage clean.
15. Interior Paint: Must be in the best shape possible.
16. Light Bulbs: Make sure all work.
17. Furnace & Air Conditioner: Clean and working good.
18. Home Clutter: Eliminate it.
19. Kitchen: Clean and bright at all times.
20. Baths & Bedrooms & Pool: Clean & bright at all times.
21. Home Smell: Must be fresh. Use air freshener.

29. Our Results

30. Data provided by the My Florida MLS.
2016 Results
_________ in Annual Sales Volume
100% of our sellers successfully sold their homes 0 Expired Listings
On average our sellers homes go under contract within ___ days from listing
On average our sellers closed their home sale within ___ days from listing.
Homes sold on average for ______ of the listed price
Data provided by the My Florida MLS.

31. Guarantees
Our written pledge to perform the services which we have promised to you. If we fail to do so, you may fire us!

32. Communication Guarantee
How I’ll Give You Feedback When Your Home Is Shown…
Contact You Weekly With Results
Send You Information On All Homes Similar To Yours That Are…
Listed…
Go Under Contract
Or Sell…

33. Easy Exit Guarantee
Real estate professionals make all kinds of promises and claims when it comes to winning your business. Mine is simple. If you're not satisfied with the services I'm providing, you can cancel the listing agreement at any time.
Cancel your listing anytime
My belief is that if your agent is doing their job and working hard, you won't have any reason to cancel your listing agreement. If they're not doing their job, you should have the right to find someone who will. My listing agreement protects sellers and gives them the right to cancel the agreement at anytime.
Relax, you won't be locked into a lengthy, binding contract
Did you know that hiring an agent to sell your home involves signing a contract (aka an "Exclusive Right to Sell") that obligates you to that brokerage? Often this obligation can be 6 months or even a year. This means that if you're not satisfied with the attention and service you receive from your agent, you cannot simply fire them.
Only a marketing plan that works can make this offer
My marketing plan works. That's why I can offer a cancel-anytime listing agreement.

34. Secure Showings

35. Pricing Strategies
High Market Value
At Market Value
Low Market Value

36. Our Goal Is To Get You Top Dollar For Your Home!
Lets Talk Price
Our Goal Is To Get You Top Dollar For Your Home!
You Ultimately Control the Asking Price…
As a seller you have unique pricing needs as determined by personal issues.
Who Decides Price?
The value of a home is determined by the open market and not by agents.
What’s My Job?
It is to report to you the current market value of your home. This means what buyers are willing to pay for a home similar to yours at this time.
Your Decision
Once you know the facts you can then decide if your desired price is attainable.

37. What Is A Pricing Plan?
It outlines the value of your home based upon proven data gathered on recent sales of similar homes in your area.
It reveals the competition to us.
It also reveals what buyers are willing and not willing to invest in a similar home at this time.

38. Competitive Market Analysis!
The CMA
Competitive Market Analysis!
A CMA Examines 3 Critical Factors
These 3 factors provides to us the information needed to make a price decision.
1. Similar Homes Recently Sold
This tells us what buyers are willing to pay for this type of home at this time.

39. Competitive Market Analysis!
The CMA
Competitive Market Analysis!
2. Similar Homes Now For Sale
This is our competition. Buyers will compare your home’s price and features to the competition.
3. Expired Listings
This tells us what buyers are not willing to pay for this type of home at this time.

40. Why Is A CMA Important? Here’s What The Average Buyer Does!
It’s About The Buyer!
Here’s What The Average Buyer Does!
The average buyer views 12 homes before deciding which one to buy.
This Means…
You are in competition with 11 other homeowners.
A CMA…
Puts the odds in your favor so you have the greatest opportunity possible to be the seller who gets the buyer’s money!

41. Buyer
Negotiations

42. I’ll do Everything I Can to Get You the Most Money Possible…
Here’s How I’ll Negotiate With Buyers On Your Behalf…
I’ll Do everything I can to get Multiple Buyers Into A Bidding War…
Work Buyer Offers Up As High As I Feel Possible Without Scaring Them Off…
I’ll Look Out For YOU And YOUR Best Interest When Negotiating With Buyers…

43. Close the Sale

44. And There’s Still Plenty of Work For Me To Do!
It’s Closing Time
And There’s Still Plenty of Work For Me To Do!
What’s Closing Time?
It’s the time between when you accept the buyer’s offer and the buyer’s cash is in your hands.
A few examples of what we do!
We coordinate inspections, appraisals, buyer financing, title activities and any legal issues.

45. Getting Started

46. Questions
& Answers