1. 7 STEPS FOR YOUR NEXT WEBSITE RE-DESIGN
Darren Pace
Marketing Director at International Training
Who in here is responsible for their website? Anyone planning a redesign in 2017?
Or in the middle of one now?
linkedin.com/in/darrenpace

2. 8,409,600…...….…..Minutes Spent Marketing Online1
Years 7
About me
204………...………Months 884……………..……Weeks 5,840………...………..Days 140,160……..….…….Hours
8,409,600…...….…..Minutes Spent Marketing Online
I designed my first website in 1997

3. We are going to talk about 7 stages today to help you with your next website redesign. *review 1-7*

4. 1. Strategy

5. Benchmark Metrics
The first step you want to take it to benchmark your important metrics
Measure Contacts in Database
Measure your Website Traffic

6. Set Goals
Leads
Sales
Information
Engagement
User Friendly

7. Know your buyer

8. Takeaway
Benchmark Metrics
Set Goals
Define customer types

9. 2. Plan

10. Define your team
Define Your Web Design Team – Who does what? Internal, External?

11. Decide on a web platform
Decide on platform

12. Review Assets
Review your assets.

13. Create Flowchart
From your assets, create a flowchart

14. 301 Redirects

15. Takeaway
Review
Plan
Personalize

16. 3. Design

17. Creative Brief
Creative Brief

18. Use your flowchart to sketch a wireframe

19. Design Comps Use wireframes to design your site. Templates are great.
This is point of costly return. Design must be signed off at this stage

20. Takeaway
Design an Epic User Interface and User Experience

21. 4. Build
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22. Development

23. Testing

24. Takeaway
Test and test to ensure your visitors will have a great user experience

25. 5. Optimize

26. OnSite Optimization

27. Social Sharing

28. Analytics
Google Analytics and Webmaster Tools are Free tools. We use them both

29. Takeaway
Make it easy for the search engines and users to find your content

30. 6.
Launch

31. Backup
Back up Website

32. Analytics
Verify Analytics is reporting

33. Add site to google
Add your site to google.

34. Announce to the world

35. Takeaway
Announce the world so everyone knows about it

36. 7. Analyze

37. Check for Errors
Now your site is reporting, check Google Webmaster Tools.

38. Benchmark Metrics Again

39. Update Content, Test and Measure
Always be creating new content for your website.
Always test it and always measure it. This is the cycle for success.

40. Takeaway
Set weekly reviews to see how your website is performing

41. 7 Tips Reviewed

42. Questions?