1. Buy Responsibly Campaign
International Organization for Migration
Ms Anastasia Saglam
IOM Turkey

2. ADDRESSING DEMAND According to the recent studies:
7.4 mln. persons worldwide are employed in situation of forced and exploited labour
1.1 mln. of this people have been trafficked
Trafficking in persons remains the World’s most profitable criminal activity.
No reason to believe that human trafficking is any less prevalent than it was nearly two decades ago
*including 76 global and regional IGOs and NGOs and 17 countries

3. IOM’s four pillar approach
PROSECUTION
PROTECTION ASSISTANCE
PARTNERSHIP
PREVENTION
ROOT CAUSES
RESEARCH, DATA GATHERING & ANALYSIS (DATABASE)
AWARENESS RAISING
SOUND MIGRATION POLICIES
ADDRESS DEMAND FOR THE LABOR OF TRAFFICKED PERSONS (“BUY RESPONSIBLY”);
INSTITUTION & ability BUILDING of GOVERNMENTS, NGOs, IOs & Civil Society
Private sector
COMBATING PHENOMENA CONNECTED:
ORGANISED CRIME
EMPOWERING VICTIMS
HUMAN RIGHTS CENTRED
RETURN & REINTEGRATION PROGRAMS

4. ADDRESSING DEMAND
IOM has successfully partnered with such companies as:
MTV- awareness raising in the run-up to the World Cup in Germany 2006
Saatchi&Saatchi – information campaign in Southern Africa, Europe and South America
In south Asia IOM worked with Tata, Taj hotel Group and Lanco to provide trafficked people with skills training, work opportunities and financial support
IOM is also working directly with private recruitment agencies to establish standards that prevent abuse at all stages of migration

5. ADDRESSING DEMAND Buy Responsibly Campaign aims :
To change consumer behaviour by urging ask“ What’s behind the things we buy?” and discover the link between everyday products and the exploitative conditions under which these may have been produced by persons being potentially trafficked.
Indirectly, it seeks to get business understand that it’s in its best interest to salf-regulate supply chain.
*including 76 global and regional IGOs and NGOs and 17 countries

6. ADDRESSING DEMAND The campaign launch:
1st launch in Brussels on October19, 2009
Geneva- on December 18, 2009
Then launched by IOM Vienna, Warsaw, London
IOM Helsinki, Oslo, Lisbon and Athens are promoting the campaign
IOM Turkey, Istanbul office plans to launch the campaign by the end of this year
*including 76 global and regional IGOs and NGOs and 17 countries

7. ADDRESSING DEMAND Buy Responsibly Campaign targets:
the ‘demand side’ for forced and trafficked labour in ‘destination countries’, where exploitation is more likely to occur.
Conscientious consumers- those people who want their purchases to reflect their human values

8. BUY RESPONSIBLY We Buy, They Pay
Some of the everyday products that you find at your local shopping centre have been produced by people working in sub-human conditions for little or no pay on farms, fishing boats, textile factories and food processing plants.
Buy Responsibly wants to raise consumers' awareness of the fact that the products that we buy everyday may be made by people who have been trafficked for forced and exploited labour.
By asking our retailers for more social guarantees on the goods they merchandise, we, as consumers, have the power to end trafficking in persons!
Buy Responsibly: ask your retailer about the products you buy and eliminate trafficking from your shopping cart!

9. BUY RESPONSIBLY
The campaign pursues a specific mission that is aiming at the following:
Raise consumer awareness on human trafficking for labour exploitation and its link to everyday products.
Empower consumer by providing tools to question retailers on the traceability of products.
Establish powerful partnerships with ethical consumer networks to demand trafficked labour free supply chain.
Establish contacts with private sector companies in order to establish a supply chain monitoring system.

10. Public-Private Sector Collaboration
No universally agreed definition of demand but essentially it takes two forms:
That of the traffickers (particularly the end exploiters) whose greed motivates the victimization of vulnerable individuals; and
The demand of the consumer whose demand determines profitability, including companies that buy products from those further down the supply chain.

11. Public-Private Sector Collaboration
With increased economic pressure migrant workers:
Become most vulnerable category of working population
more likely to be subjected to non-payment of wages
less likely to be unionized
Overrepresented in jobs that are dirty, dangerous and difficult
Females workers are disproportionally affected by all these realities

12. Public-Private Sector Collaboration
The following factors make our goal of eradicating trafficking more difficult :
More limited channels for legal migration
Increased xenophobia
Cost sensitive consumers and business

13. Public-Private Sector Collaboration
Four main key areas of action to limit degree to which traffickers are able to exploit migrants’ vulnerability:
Establishing more legal channels of migration
Addressing the demand side of the problem
Importance of public private sector collaboration
Strengthening protection for all migrants

14. PRIORITY B: Stepping up the prevention of trafficking in human beings:
The EU Strategy towards the Eradications of Trafficking in Human Beings
PRIORITY B: Stepping up the prevention of trafficking in human beings:
Action 1: Understand and Reducing Demand
In 2013 Commission will fund research on reducing the demand for and supply of services and goods by victims of trafficking in human beings
Action2: Promote the establishment of a Private Sector Platform
A European Business Coalition against trafficking in human beings will be established in 2014
In 2016 the Commission together with Coalition will develop models and guidelines on reducing the demand for services provided by trafficked victims.

15. THANK YOU FOR YOUR ATTENTION!