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Audience Analysis Demographics—physical characteristics

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Presentation on theme: "Audience Analysis Demographics—physical characteristics"— Presentation transcript:

1

2 Audience Analysis Demographics—physical characteristics
Psychographics or attitudinal analysis—psychological characteristics

3 Demographics Age Race, Ethnic background Gender Religion
Educational Level

4 Attitudinal Analysis Attitudes—likes, dislikes such as food, music, clothing Values—right or wrong such as drinking Beliefs—true or false such as God or Elvis

5 Determine Purpose To inform To persuade To Entertain

6 Select/Narrow Topic Relevant to: Audience Occasion Speaker

7 More Considerations Timely Amount of information available
Can be done in time frame given Is NOT controversial Is not about sex, politics, religion Is something that can be explained easily

8 Types of Informatives Object Idea People, person Event Procedure
Can be sensed;concrete Cannot be sensed;abstract Noteworthy General or specific How to do something

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