1. Cognition- Thinking & Intelligence

2. Thinking
Cognition
mental activities associated with thinking, knowing, remembering, and communicating
concept formation
problem solving
decision making
judgment formation

3. Cognitive Psychologists?

4. How do we solve problems?
Algorithm
methodical, logical rule or procedure that guarantees solving a particular problem

5. Who uses algorithms?

6. Thinking
Heuristic
simple thinking strategy that often allows us to make judgments and solve problems efficiently

7. Anchors & Decision Making
What are you willing to pay for a cup of coffee?
A Gallon of gas?

8. How do we solve problems?
Insight
sudden and often novel realization
Fixation
inability to see a problem from a new perspective
functional fixedness

9. Nail Trick
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10. Heuristics Representativeness Heuristic Judging the likelihood
How well they seem to represent, or match a prototypes?
may lead one to ignore other relevant information

11. Beer and Vinegar
Coffee and Fancy Containers

12. Heuristics Availability Heuristic
estimating the likelihood of events based on their availability in memory
Vividness
= such events are common
Example:

13. Belief Perseverance
clinging to one’s initial conceptions after the basis on which they were formed has been discredited

14. Framing?

15. Language…