1. Audience Profiling

3. Audience

4. Audience

5. Audience

6. Audience

7. Audience

8. Audience

9. Basic Audience Analysis
Each of the following considers politics, but notice how the audience differs:
Blog
Blog II
C-Span
Onion
Jib-Jab

10. Consider the types of readers:
Primary readers
Action Takers
Secondary Readers
Advisors
Tertiary Readers
Evaluators
Gatekeepers
Supervisors
From Johnson-Sheehan, Technical Communication Today, 2nd. Ed. P. 43

11. Analysis Determine what agenda the author has
Consider who is likely to:
Encounter the text
Read the text
Be affected by the text
Discuss the text
Refer to the text
When making a claim about your analysis, always use plenty of examples from the text!