1. Choosing the Best Move Update Method for Your Mail
Greater New York Postal Customer Council
June 20, 2018

2. Topics Undeliverable Mail, a USPS® Perspective An Industry Perspective
Move Update Standards
Methods to Manage Change-of-Address
What are the Differences?
What else is available?
Review

3. USPS® definition of “UAA Mail”
A USPS® Perspective
USPS® definition of “UAA Mail”
UAA mail is all mail that cannot be delivered to the name and address specified on the mailpiece, and must be forwarded, returned or properly treated as waste as authorized for the class of mail and ancillary service endorsement on the mailpiece.
Mail may be considered UAA because:
The individual, family or business has moved
The address is incomplete, incorrect or illegible
The addressee is unknown or deceased
The addressee refuses or fails to claim the mail
The necessary postage has not been paid

4. 2017 Christensen UAA Report
A USPS® Perspective
2017 Christensen UAA Report
Return 56¢ / pc.
1.301 Billion pieces
$726 Million
Original Address
New Address
Forward
24¢ / pc.
884 Million pieces
$215.8 Million
Waste .066 / pc.
3.977 Billion pieces
$263.9 Million

5. Addressee not at address: Address is not correct:
A USPS® Perspective
Reasons Why Mail is Undeliverable
(2017 UAA by Reason)
Addressee not at address:
COA on File
39.9%
MLNA/BCNO
1.2%
Unable To Forward
29.0%
Attempted Not Known
11.5%
Address is not correct:
Insufficient Address
4.7%
No Such Number
1.8%
No Such Street
0.6%
Other reasons:
Vacant
4.3%
No Mail Receptacle
1.7%
Unclaimed
Addressee is not at that Address:
73.3%
Address Related Issues:
10%
Other
Reasons:
11.8%

6. 60% A USPS® Perspective First-Class UAA Mail by Age of COA
Millions of Pieces
COA Month 

7. An Industry Perspective
Things to Consider
Mailing List Source
Customer controlled & retained in ‘profile’
Outsource/Purchase/Leased List
Internal / Similar Industry Sources
Government
Current, Previous or Potential Contact
Mailing Reason
Financial/Health/Insurance
Information & Service Industry
Marketing
Shipping
Mailing Frequency
Monthly or more frequently
Quarterly or less frequently
As Needed

8. An Industry Perspective
What are the obvious costs?
Delayed or no delivery
Increased acquisition & operating costs
Wasted print and postage
Increased postal fees/lost discounts
Lost sales/reduced revenue/low response rates
Missed future opportunities
Repeat customers
Customer retention

9. 6-7 59% 10 5-20% 60-70% An Industry Perspective
It’s about your customer
6-7
59% 10
Times more expensive to acquire a customer than to keep a current customer
3 in 5 Americans would try a new brand or company for a better service experience
On average, loyal customers are worth up to 10 times as much as their first purchase
5-20%
60-70%
Probability of selling to a new prospect
Probability of selling to an existing customer
Source: White House Office of Consumer Affairs

10. USPS Marketing Mail® & discounted First-Class Mail®
Move Update Standards
USPS Marketing Mail® & discounted First-Class Mail®
Mailers must demonstrate that they have used a USPS® approved method to update addresses used on mail within 95 days before the mailing date.
There are TWO Exceptions:
Addresses directly acquired from the addressee within 95 days of the mailing.
Mail bearing an Alternative Address format

11. Change-of-Address Update Methods
Move Update Methods
Change-of-Address Update Methods
Alternative Methods available for First-Class Mail include 99% Accuracy and Legal Restraint
Ancillary Service Endorsements is a post-mailing service that provides manual address corrections or return of the mail. Address, Return, and Change Service Requested endorsements meet Move Update standards.
ACS™ is a post-mailing service that acts on the mailpiece to determine the correct disposition of the mailpiece and generation of the mailer-requested address correction.
NCOALink® is a pr ing, secure automated process that allows mailers to submit a listing of names and addresses for matching to a Change-Of-Address record to find a new address. There are four licensing levels available.
ANKLink® provides an additional 30 months of COA information and is available to NCOALink® Limited Service Providers and End User Mailers.

12. Move Update Methods 99% Accuracy
Apply to National Customer Support Center for testing.
Fees are applied per 1,000 addresses
($1.15 per 1,000 with a minimum $115.00)
Testing determines if 1% or less of the addresses have a change-of- address file, and that addresses are DPV® (Delivery Point Validation)
Approval is for a specific list for one year.
Repeat testing annually.

13. Move Update Methods Legal Restraint
Must identify citation that prohibits use of change-of-address information from the USPS®.
Receive change-of-address (COA) information using one of the USPS approved methods within 95 days before mailing.
Contact the addressee within 30 days to confirm.
Update list within 30 days
Retain documentation for one year.

14. Title 26 of the United States Code *
Move Update Methods
Title 26 of the United States Code *
Definition of Last Known Address
…is the address that appears on the taxpayer's most recently filed and properly processed Federal tax return, unless the Internal Revenue Service (IRS) is given clear and concise notification of a different address.
Address obtained from third party - …is not clear and concise notification
Exception for “address obtained from the United States Postal Service National Change of Address database that retains change of address information for thirty-six months (NCOA database)”.
*The Internal Revenue Code (IRC), formally the Internal Revenue Code of 1986, is the domestic portion of federal statutory tax law in the United States

15. Ancillary Service Endorsements
Move Update Methods
Ancillary Service Endorsements
Address
Service Requested
Change
CHANGE SERVICE REQUESTED
Return
CHANGE SERVICE REQUESTED
Provides on-piece instructions
Similar handling for each mail class
PS Form 3547 for COAs, or returned mail
Printing & placement rules are essential
Generated during USPS processing of UAA mail.
Postage & fees are charged based on mail class and disposition of the UAA mail piece.
CHANGE SERVICE REQUESTED
CHANGE SERVICE REQUESTED
JANE DOE
225 HUMPHREYS BLVD STE 501
MEMPHIS TN
These rules also apply to FLATS!
NOTE: “Forwarding Service Requested” does not meet Move Update requirements
& “Electronic Service Requested” may only be used with ACS™

16. Ancillary Service Endorsements
Move Update Methods
Ancillary Service Endorsements
Address Service Requested
Forward if possible, return if not
Form 3547 for forwarded pieces only
Requires weighted fee for returned Marketing Mail®
Change Service Requested
All UAA Marketing Mail is discarded
Form 3547 for COA and Nixie
Not available for First-Class Mail® (ACS only)
Return Service Requested
All UAA mail is returned to sender
First-Class Mail® no charge
Marketing Mail® charged First-Class Mail price
Thank you,
Thank you very much!

17. ACS™ Move Update Methods ACS™
ACS is a post-mailing service that provides Change-of-Address (COA) information and other reasons for non-delivery electronically
Available for use with First-Class Mail, USPS Marketing Mail, and all parcel mail classes
Combined with Ancillary Service Endorsements:
Address Service Requested
Change Service Requested
Return Service Requested
Electronic Service Requested
Additional options available only with ACS
May require a printed endorsement
Supports Full-Service ACS, Green & Secure, & Secure Destruction programs
ACS™

18. Move Update Methods ACS™
Requests made through an ACS Service Type ID (STID) in the Intelligent Mail® barcode (IMb)
OneCode ACS® or Full-Service ACS
Traditional ACS is available. Traditional ACS STID required in the IMb
Generated during USPS processing of UAA Mail
Uses 18 months of change-of-address records or the reason for non-delivery identified by the delivery employee.
Use the IMb Serial Number to match to the customer record. Traditional ACS may use an optional “keyline”
BCID |
STID |
MID |
Serial Number |
ZIP Code

19. Move Update Methods ACS™ Address Service Requested
Forward if possible, return if not
Opt 1 – ACS for forwarded pieces only
Opt 2 – ACS for forwarded & returned pieces
Requires weighted fee for returned Marketing Mail®
Change Service Requested
Opt 1 – ACS on all UAA mail. All mail is discarded
Opt 2 – ACS on all UAA mail. Mail will forward if possible.
All other mail is discarded.
Requires Forwarded Fee for Marketing Mail letters & flats
Return Service Requested
Opt 2 – ACS & all UAA mail is returned to sender
Marketing Mail® charged First-Class Mail price

20. Move Update Methods ACS™ Green & Secure
Federal Register 39 CFR Part 111 Green & Secure Alternative Move Update Method Option AGENCY: Postal Service™. ACTION: Final Rule. SUMMARY: The Postal Service is amending Mailing Standards of the United States Postal Service, Domestic Mail Manual (DMM®) section to add the Green & Secure program as a new Address Change Service option.
Federal Register Proposed Rule January 9, 2018
Comments currently under review

21. Move Update Methods ACS™ Green & Secure Green & Secure Options
Intelligent Mail barcode is REQUIRED!
First-Class Mail®
Change Service Requested Option 1 or Option 2
Secure Destruction Service Option 1 or Option 2
USPS Marketing Mail®
Change Service Requested Option 1
Change Service Requested Option 2
(Forwarded USPS Marketing Mail Fees apply to forwarded pieces)

22. Move Update Methods ACS™ Green & Secure Benefits
Reduces USPS® costs of returning First-Class™ mail
$0.55 per piece to return
$0.063 to waste
Reduce mailer costs associated with handling, transporting and destroying mail with Personally Identifiable Information (PII)
Environmental benefits through recycling and eliminating reverse logistics needed to return the mail.
Strengthens mailers information security program, processes, and procedures.

23. Move Update Methods ACS™ Green & Secure Benefits:
Organizations with a “Last Known Address” mailing policy
Receive an ACS notices with the new address information.
More time to confirm with the addressee before updating.
Marketing Lists with new names and addresses that were not Directly Acquired.
You decide if you want to update and continue to mail to them.
Not required for EVERY mail piece in a mailing, you may select only those at risk of assessment.
Those pieces will be removed from the Numerator when calculating the 0.5% error threshold for Move Update Address Quality Assessments.
Federal Register Proposed Rule January 9, 2018
Comments currently under review

24. NO ADDITIONAL COST Move Update Methods
ACS™ & Secure Destruction for First-Class Mail®
Available since November 2014
Intelligent Mail Barcode (IMb) with the proper Secure Destruction Service Type ID (STID) is required
Available with ACS Change Service Requested Opt 1 & 2
USPS will first SHRED the mail, then recycle it
Additional SD Data file indicates mailpiece was sent to shredder
If USPS cannot shred, it will be returned so YOU can shred it.
Provided at no additional cost!
YES, you heard me right:
NO ADDITIONAL COST

25. ACS™ & Secure Destruction for First-Class Mail®
Move Update Methods
ACS™ & Secure Destruction for First-Class Mail®
Benefits
The National Association for Information Destruction (NAID) grew out of the need to oversee the destruction of information by third-party service providers.
USPS uses industrial cross-cut shredders
NAID maximum shred size:
Width: 0.75 inch
Length 2.5 inches
Surface Area: 1210 mm2
USPS® maximum shred size:
Width: 0.24 inch (6mm)
Length: 1 inch (25.4mm)
Surface Area: 152 mm2
DIN Standards Level 4
Particularly Sensitive & Confidential Data
Surface Area: ≤ 160 mm2
Strip width: ≤ 6mm (0.24”)
USPS SD Standard
Surface Area: 152 mm2
Dimension: 0.24” x 1”

26. ACS™ & Secure Destruction for First-Class Mail®
Move Update Methods
ACS™ & Secure Destruction for First-Class Mail®
Secure Destruction for First-Class Mail® FLATS
USPS has purchased industrial cross-cut shredders to accommodate larger & thicker mail pieces

27. Move Update Methods ACS™ Green & Secure Benefits
No changes needed if you already use an ACS™ Change Service Requested Service Type ID.
You must first enroll in ACS if:
You request Secure Destruction for First-Class Mail®
Enrollment required to get Secure Destruction Data via EPF
Your mail is not Full-Service (Basic = OneCode ACS®)
Enrollment required to get ACS data via EPF
Your mail is both Full-Service & Basic and you do not qualify for Free Basic
Enrollment required to get ACS data via EPF (SingleSource ACS fulfillment is available to get both Full-Service and OneCode ACS)
You request Change Service Requested Opt 2 for USPS Marketing Mail®
Enrollment required for invoicing the Forwarded Fee

28. Move Update Methods NCOALink®
A pr ing Move Update method leveraging USPS® provided data
CASS™ / MASS™ address processing performed prior to matching to COA data
Four levels of usage for approved licensees:
Full-Service Provider (48 months of data updated weekly)
End User Mailer (18 months of data updated monthly)
Limited Service Provider (18 months of data updated weekly)
Mail Processing Equipment (MPE) (18 months of data updated weekly)

29. Move Update Methods NCOALink®
Data source is from change-of-address requests.
Extremely secure and trusted method of storing information about a customer’s change-of-address
When input information matches name and address from COA then an 11-digit ZIP+4 Code is provided that is translated to the new address:
becomes
225 N Humphreys
Memphis TN
JIM WILSON
123 MAIN ST
CB D0A41277E55F5D23CD9C1CE2F EE0C23B46A93A4683B896C535C
JIM WILSON
225 N HUMPHREYS BLVD
90EE0C23B46A93CB D0A415A4683B896C535C1CE2F E55F5D23CD8

30. Move Update Methods NCOALink®
Name and Address matching logic is very conservative
Designed to eliminate any false-positive updates
One character variance creates completely different keys

31. Move Update Methods NCOALink® MPE
Mail Processing Equipment (MPE) 18 months of data updated weekly)
Uses OCR Technology to capture name and address from mail during presort & barcode application processing
“Zero-Zero” (00) table available to divert mail for name matching

32. Move Update Methods NCOALink® MPE
If matched to a COA, new address is printed above the barcode
May require specific name & address formatting on the envelope
NCOALink MPE Visual Cue
& Platform ID
Barcode for NEW address from COA

33. Move Update Methods ANKLink®
The ANKLink® Product is an enhancement to the existing 18-month NCOALink® Product.  
ANKLink is only available to NCOALink Limited Service Providers and End User Mailers. ANKLink provides an additional 30 months of COA information.
Will inform mailers of customer moves that occurred in months 19-48, along with the move effective date.
Mailer may choose to suppress the customer from the list or seek services of an NCOALink Full Service Provider licensee.

34. What are the Differences?
COA Data Age by Method
Version
COA Data
Update
Ancillary Service Endorsements
18 months
Day of UAA Process
ACS™
NCOALINK® Full Service Provider
48 months
Weekly
NCOALINK® Limited Service Provider
NCOALINK® MPE
NCOALINK® End User
Monthly

35. What are the Differences?
ACS™ vs NCOALink® Processing
Action
What Happens
Letter Intercepted (INT) on USPS letter automation
Letter mail routed to CIOSS to lift image & validate match to COA information.
“Intercept” Name & Address matching logic similar to NCOALink. Based on interpretation of mail piece data.
ACS generated during label application
Carrier Identified Forward (CIF)
Sent to CIOSS fro Delivery Unit.
“Carrier ID Fwd” Name & Address matching logic allows for minor variations in name and address.
ACS generated during label application.
Carrier identified NIXIE: Return to Sender (RTS)
“ANK” & “UTF” Nixie processing may encounter active COA.
Other UAA reasons do not apply COA matching logic.

36. Mailing List presented to NCOALink Licensee Process/ Software
What are the Differences?
ACS™ vs NCOALink® Processing
Action
What Happens
Mailing List presented to NCOALink Licensee Process/ Software
Addresses processed through CASS™. DPV® 11-Digit ZIP Code required for NCOALink matching.
Specific algorithm of the name and old address from NCOALink must match the COA information.
Successful match returns the new address
“Match” code returned if new address is not available
“No Match” code returned if data indicates a ‘possible’ match, new address will not be returned.

37. Mail piece presented to NCOALink MPE Licensee MLOCR
What are the Differences?
ACS™ vs NCOALink® Processing
Action
What Happens
Mail piece presented to NCOALink MPE Licensee MLOCR
Pre-addressed envelopes processed through MASS™. DPV® 11-Digit ZIP Code required for NCOALink MPE matching.
“00” Table recognizes 11-Digit with COA. Mail directed to a re-processing bin.
Image of pieces interpreted & apecific algorithm of the name and old address from NCOALink MPE platform must match the COA information.
Matching logic requires encrypted data to match.
Successful match prints the new address. MLNA may sort or apply messaging to prevent mailing
“No Match” code may be returned.

38. What are the Differences?
How do they Compare?
Customer Address on File
Change-of-Address Info
Mailpiece as Addressed
NAME
ADDRESS
CITY
STATE
ZIP CODE
JOYCE SIMPSON
4604 BINGHAM RD
BALTIMORE MD
12345
NCOA Process: 1/21/2018
Move Effective: 1/14/2016
COA Type: Family
Last Name: Simpson
First Name: Carol
Old Address: 4604 Bingham Rd
New Address: 549 Lane Dr
Joyce Simpson
4604 Bingham Rd
Baltimore MD 12345
Address Service Requested
NCOALink®
Will match
Full Service Provider (48 months of COA data)
Will not match with Limited Service. End-User or Mail Processing Equipment with ANKLink will return a match.
Will not match if “Individual Only” setting is used.
ACS
Will not match
COA over 18 months old (Nixie – UTF)
Ancillary Service Endorsement

39. What are the Differences?
How do they Compare?
Customer Address on File
Change-of-Address Info
Mailpiece as Addressed
NAME
ADDRESS
CITY
STATE
ZIP CODE
JIM DOLBRY
123 MAIN ST
COLLIERVILLE TN
38017
NCOA Process: 3/21/2018
Move Effective: 11/14/2017
COA Type: Individual
Last Name: Dolby
First Name: James
Old Address: 123 Main St Apt 2
New Address: 900 Oak Tree Cir
Jim Dolbry
123 Main St
Collierville TN 38017
Address Service Requested
Dolby #2
NCOALink®
Will not match
Misspelled last name
ACS
Will match
Carrier corrected name & Apt
Ancillary Service Endorsement

40. What are the Differences?
How do they Compare?
Customer Address on File
Change-of-Address Info
Mailpiece as Addressed
ZIP CODE
NAME
ADDRESS
CITY
STATE
MARCUS ABRAHAM
RR 3 BOX 132
HAYTI SD
57241
NCOA Process: 3/21/2018
Move Effective: 10/14/2017
COA Type: Family
Last Name: Abraham
First Name: Marcus
Old Address: N 156th St
New Address: 53 Palm Tree Ct
Marcus Abraham
RR 3 Box 132
Hayti SD 57241
Address Service Requested
12345 N 156th ST
NCOALink®
Will match
CASS™/MASS™ will update address with LACSLink
ACS
NCSC will update COA with LACSLink
Ancillary Service Endorsement

41. Leverage Additional Resources
What Else is Available?
Leverage Additional Resources
Some people don’t provide a forwarding address
It’s not required by law
They forget, don’t care or don’t want to be found

42. Proprietary Change of Address
What Else is Available?
Leverage Additional Resources
Consider Commercial Services
Locate people who haven’t notified the USPS®
Identify Deceased
Append Apartment Numbers
Commercial services can help improve incomplete addresses & increase potential for matching with NCOALink®
Proprietary Change of Address
compiles moves from magazines, utilities, etc
Social Security Administration Death Master File

43. Ancillary Endorsements
Review
Review My Options
NCOALINK®
ACS ™
ACS
(Green & Secure)
Ancillary Endorsements
First-Class Mail®
Marketing Mail®
NOT RECOMMENDED:
PS Form 3547 cost $0.59 per piece
Secure Destruction Recommended
NOT RECOMMENDED:
PS Form 3547 cost $0.59 per piece
Recycle ,
No Secure Destruction
Not Recommended: Address Service Requested on Marketing Mail (or Forwarding Service Requested)
Recommended: Use Change Service Requested

44. Review Review My Options
NCOALink® has more conservative matching logic. You may need to consider standardizing your name and address data and format.
ACS™ can provide additional COA matches because of timeliness, less conservative matching logic, and application of the carrier’s personal knowledge.
Combining both NCOALink and ACS together produces the best overall results for keeping address lists current.
It may seem to be a difficult challenge but there are many resources available to help you succeed!

45. Your Local Postal Customer Council is also a GREAT Resource for Information!

46. Thank You!
Questions?