1. Pizza is a Vegetable*
* According to the US government

2. Agenda Situation Negotiations Results Def. of a veggie Reasons Players

3. A portion of vegetable:
Situation
Defintion of a veggie
General
The edible part of a plant
US Government
A portion of vegetable:
1/2 cup
(1cup= 25cl)

4. Situation November 2011 Reasons Limit obesity USDA s proposal
17% of 6-19 y-o children obese
1/3 of adults obese
USDA s proposal
Change the school nutrition guidelines:
More fruits, vegetables, whole grains, fat-free and low-fat milk
Veggies and fruits x2, only fat-free or low fat milk, and proper size. November 2011
Reduce unhealthy food
November 2011

5. Negotiations Congress VS Trade association Players
Obama’s administration
through the USDA VS
Trade association
AFFI
Frozen pizza sellers & French fries sellers

6. Negotiations Industrial Giants Congress 1,5 spoons of tomato sauce
Definition of whole grains
Allow more corns and potatoes
Healthier food: No pizza, reduce starchy vegetables to 2 times a week
Small increase of the price of a meal
A neutral/No effect on the economy
Increase of the price for a meal of 14% on average
Waste of food
Loss of market
Need new adjustments
Expensive
Add more tomato sauce to make it
a real portion

7. Results Pizza is a vegetable with only 1/8th of a portion of vegetable
A lack of credibility
Unpopularity of the Congress
9% of approval rate
International Critisms through media
Efficiency of the proposal
Only pizza?
Industrial giants go after the French fries

8. References http://www.fns.usda.gov/cga/pressreleases/2011/0010.htm