1. 09
IAT 102 Graphic Design

2. Design Movements

3. Art Nouveau: French Posters
- Organic plant-like line
- Female form
Idealized figures are evolved, especially women
Hand-drawn typography
- colourful and ornamental
La Scala - Toulouse Lautrec 3

4. Palais de Glace (1896 A.D.) Jules Cheret

5. Germany: The Kiss (1898 A.D.) Peter Behrens

6. Constructivism constructed abstraction mathematical placement
simple geometric forms
expression of industrial society
pure line, shape, color
El Lissitzky
Jan Tschichold
Laszlo Moholy-Nagy
El Lissitzky (Russia): Poem, 1923

7. Constructivism

8. Constructivism:
Laszlo Moholy-Nagy

9. Constructivism:
Jan Tschichold

10. Jan Tschichold

11. Swiss Design (International Typographic Style)
asymmetrical organization
grid
objective photography
clear and factual
sans serif typography
Herbert Matter, Max Bill, Otl Aicher, Emil Ruder, Armin Hofmann, Josef Müller-Brockmann
(Chapter 18, Meggs)
Armin Hofmann, 1954

12. Swiss Design
(International Typographic Style)
Herbert Matter 12

13. Swiss Design
(International Typographic Style)
Herbert Matter 13

14. Swiss Design
(International Typographic Style)
Herbert Matter 14

15. Swiss Design (International Typographic Style) Josef Müller-Brockmann15

16. Swiss Design (International Typographic Style) Josef Müller-Brockmann16

17. Swiss Design
(International Typographic Style)
Max Bill 17

18. Swiss Design
(International Typographic Style)
Emil Ruder 18

19. Swiss Design
(International Typographic Style)
Emil Ruder 19

20. Swiss Design
(International Typographic Style)
Armin Hofmann 20

21. Swiss Design
(International Typographic Style)
Armin Hofmann 21

22. Swiss Design
(International Typographic Style)
Armin Hofmann 22

23. Swiss Design
(International Typographic Style)
Armin Hofmann 23

24. Swiss Design
(International Typographic Style)
Armin Hofmann 24

25. New York School freely invented shapes symbolic and expressive
asymmetrical balance
Paul Rand
Saul Bass
(Chapter 19, Meggs)
Paul Rand

26. New York School
Paul Rand 26

27. New York School
Saul Bass 27

28. Postmodern Design Weingart
breaking and expanding the rules of the Swiss style
complexity
ornaments
Weingart
Schraivogel
Sagmeister
(Chapter 23, Meggs)
Ralph_Schraivogel, 1989

29. Postmodern Design
Odermatt and Tissi 29

30. Postmodern Design
Odermatt and Tissi 30

31. Postmodern Design
Odermatt and Tissi 31

32. Postmodern Design
Wolfgang Weingart 32

33. Postmodern Design
Wolfgang Weingart 33

34. Postmodern Design
Wolfgang Weingart 34

35. Postmodern Design
Wolfgang Weingart 35

36. Postmodern Design
Niklaus Troxler 36

37. Postmodern Design
Schraivogel 37

38. Postmodern Design
Sagmeister 38

39. Postmodern Design
Sagmeister 39

40. Postmodern Design
Sagmeister 40

41. fin