1. WHAT MAKES A GOOD SCRIPT?
PRESENTER: CHETAN MOHITE

2. AGENDA Why videos? Why do videos fail? Scripting the perfect video
Tips and best practices
Demonstrations
Questions

3. WHY VIDEOS?

4. WHY DO VIDEOS FAIL?

5. SCRIPTING THAT PERFECT VIDEO

6. IMPORTANCE OF A SCRIPT Organizes your thoughts Determines the flow
Ensures consistency
Helps interpret abstract concepts
Gets everyone on the same page

7. PREREQUISITES Identify the stakeholders
Confirm the objective of the video
Know your target audience
Have hands-on knowledge of the feature/product
Identify the mode of demonstration
Design a template

8. WHAT’S IN A SCRIPT? Author, Presenter, Stakeholder details
Video Duration
Objective
Audience Level
Scenario
Functionality
Overview of Actions

9. WHAT’S IN A SCRIPT…CONTD
Click-by-click steps of each task to be demonstrated
Scene-by-Scene:
Script (voiceover)
Visual /Screen Capture
Action on Screen
Production Notes

10. REVIEW PROCESS Scope Review Technical Review Editorial Review
Usability Review

11. TIPS AND BEST PRACTICES

12. TIPS AND BEST PRACTICES
Keep users engaged, don’t bore them
Use humor wisely
Keep it simple
Read your script aloud
Incorporate adequate pauses
Limit the voice-over to words, if possible (100 words/min)
Create short videos to hold the attention of your audience

13. TIPS AND BEST PRACTICES
Modes of demonstration
Text-to-speech vs. voice-over
Visuals – how much is enough?
Practice your script as many times as possible

14. DEMONSTRATION

15. SUMMARY

16. QUESTIONS

17. THANK YOU