1. Persuasion! Lesson 1

2. Ethos Moral character, nature, disposition
Synonyms: character, reputation

3. A man who works for the New York Times
Who has better ethos?
A man who works for the New York Times
A man who works for the National Enquirer

4. Pathos A quality that arouses emotions
Synonyms: emotional appeal, human interest

5. Which is a better example of ethos?
An ad for animal rights depicting a cow in terrible living conditions
An expert in philosophy claiming that abusing cows is unethical

6. Logos
An appeal to logic

7. Which is a better example of logos?
You should be a new hybrid car because they look cool.
You should by a new hybrid car because it will save you money on gas.

8. Fallacious Based on incorrect or misleading information
Synonyms: misleading, unfounded, illogical

9. rhetoric
the study of the effective use of language

10. Lament (v.) to express grief verbally
Synonyms: mourn, bewail, grieve for

11. Which is a better example of lament?
A man feels sad about his mother’s passing.
A man expresses his grief to his friends through a poem

12. Nondescript (adj.) Lacking characteristics
Synonyms: plain, undistinguished, ordinary

13. Would a nondescript statue be very detailed?

14. Fret (v.)
To worry
Synonyms: worry, stew

15. Would someone who frets a lot be considered placid?

16. Relish (v.)
To enjoy
Synonyms: savor, enjoy, appreciate

17. What is something that you relish?

18. Waif (n.)
A very thin, fragile looking person

19. Would an image of a waif appeal more to ethos, pathos, or logos?