1. CGS2100 Project 2 Kristen Marie Mihalik 20 July 2002 Section CW61/62
Instructor: Abdallah
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2. Computer Software Companies
_______________
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3. KANA Software, Inc. Founded 1996 Customer service, marketing, and
commerce software
Provides leading eCRM (e Customer Relationship Management) technology
Enhances customer/partner relationships
Allows for productive interaction when, where, and how they want
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4. KANA iCARE Architecture
______________
Application suite that spans across multiple channels
Web contact, web collaboration, and
Offers intelligence about the customer as well as the enterprise to create superior marketing strategies
Decreases costs
Drives revenue
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5. www.kana.com Publicly traded on the NASDAQ exchange
595,200 shares
Approximately 450 employees
Major clients include Convergys, SprintPCS, Yahoo!, and Lockheed Martin
Alliance with IBM
Corporate Headquarters
181 Constitution Drive
Menlo Park, California (650)
President and CEO
Chuck Bay
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6. Magic Enterprises Ltd. Israel and opened Founded 1983 in
in the US in 1991
Provides eCRM support and application development to leading businesses
Professional services include requirements specifications, system analysis, implementation, training and support
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7. Magic Applications Magic eMerchant Magic eSales Magic eService
E-commerce
Magic eSales
Sales management
Magic eService
Customer service and support
Magic eDeveloper
Application development
Magic eContact
Personal customer interaction
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8. www.magic-sw.com Publicly traded on the NASDAQ exchange
2,200 shares
Major clients include Kodak, Johnson & Johnson, GAP and Saab
Development alliance with IBM
49 locations worldwide
Corporate Headquarters
5 Haplada Street
Or Yehuda 60218
Israel (972-3)
Chief Executive Officer
Menachem Hasfari
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9. Macromedia, Inc. Result of 1992 merger between
Authorware and MacroMind/
Paracomp
Provides software to create efficient and effective Internet-user experiences
Web publishing
Computer graphic-design
Supplier to business, government, and education markets
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10. ________________ Macromedia Highlights
Macromedia Flash: generate enhanced user interfaces through state-of-the-art video, multimedia, and application development
Macromedia Dreamweaver: create, build, and manage websites and Internet applications with code-editing support
Macromedia Fireworks: produce, optimize, and integrate interactive graphics for the web with wide format and standards support
Macromedia ColdFusion: construct Internet applications with database, web services, and integrated search and charting capabilites
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11. www.macromedia.com Publicly traded on the NASDAQ exchange
1,629,000 shares
Approximately 1,400 employees
Major clients include Microsoft and America Online
Locations in over 50 countries worldwide
Corporate Headquarters
600 Townsend Street San Francisco, CA (415)
Chairman and CEO
Rob Burgess
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12. Stock Statistics (retrieved from NYSE.com and MSN.com on 11 July 2002)
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13. Stock Comparison
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