1. CityDance Web Site Recommendations Aqua Team Selam Woldeamlak Nate Starner Graham Andrews Paul Whitaker

2. Business Objectives Reduce costs and burden of maintaining web site Increase attendance at performances and events Facilitate easier online giving Streamline class enrollment process Improve customer service and donor relations Provide better reports on site usage

3. Solution Approach Continue site navigation/architecture work from Phase II Choose a robust central system with a vibrant community of "plug-in" components o No single solution can meet CityDance's diverse needs without expensive custom development o "Nonprofits may be better off investing in ecosystems of vendors that already integrate with each other, rather than a single one that tries to solve everything."* Shift from custom development to standard tools and services Focus on commodity web hosting services *CRM in the Cloud: Right for your Organization? http://www.techsoup.org/learningcenter/internet/page12824.cfm

4. Updates Since Phase II Continued s ite organization process o Improved on card-sorting categorizations o Introduced more depth to hierarchy o Removed duplicate menus o A dded content from original site

5. Key Components Wordpress Content Management System (CMS) (Implemented) Existing Wordpress plug-ins to enhance Information Architecture and address business needs: (Implemented) o Navigation breadcrumbs o Site map o Google Analytics for reporting o Social media links o Google Calendar integration o PayPal integration for handling online donations Ticket sales & course registration on EventBrite (Implemented) Customer/donor management with SalesForce

6. Conceptual Architecture

7. Streamline Web Site Update Process Recommendation: Use Wordpress CMS o Free to implement o Variety of templates available (some for pay) o Easy-to-navigate dashboard o Any member of organization can add content o Extensive plug-in/widget library o Robust user-community

8. Manage Courses and Events Recommendation: Use EventBrite.com Embed the course registration form in the Wordpress site with minimal configuration* Easily export EventBrite attendee list for import into Salesforce.com using a Wizard** * http://www.eventbrite.com/t/how-to-use-website-integration ** http://www.eventbrite.com/t/how-to-view-attendee-report

9. Manage Customers and Transactions Recommendation: Use Salesforce.com, an industry-leading Customer Relationship Management (CRM) web site. The site provides a robust plug-in architecture: o Integrate SalesForce.com with Wordpress using a plug-in* o Integrate SalesForce.com with Paypal using a subscription service** o Easily update SalesForce.com with EventBrite.com event attendee lists*** Non-profits can receive 10 free SalesForce.com licenses through SalesForceFoundation.org * https://www.salesforce.com/form/signup/wordpress-to-lead.jsp ** http://appexchange.salesforce.com/listingDetail?listingId=a0330000002V9H0AAK ** http://www.eventbrite.com/t/how-to-view-attendee-report

10. Demo http://citydance.paulw.us/

11. Recommendation Summary Focus on proven and flexible services rather than custom development Reduce costs and maintenance burden with Wordpress Configure Wordpress plugins to assist with integrating event registration, online donation, reporting and related systems Handle online ticket sales through EventBrite.com Manage customer/donor relationships with SalesForce.com