1. Audience Engagement Tool - Powered by SnapApp
Sales Meeting – June 7, 2016
Audience Engagement Tool - Powered by SnapApp
Presented by:
Marcie Hineman

2. Sales Meeting – June 7, 2016
What do we call this??
‘SnapApp’ is the VENDOR; should not use this term in the market In the marketing planner it’s called ‘Audience Engagement Tool’ – open to something else if this doesn’t resonate with customers.

3. What is ENGAGING CONTENT
Sales Meeting – June 7, 2016
What is ENGAGING CONTENT
Anything that requires the participant’s active engagement – more than simply reading or watching the content.
Provides participant with specific results that address problems, challenges or ideas

4. Benefits of ENGAGING CONTENT
Sales Meeting – June 7, 2016
Benefits of ENGAGING CONTENT
Qualify leads better
Drives insightful information to sales team about lead
Provides user a custom result and personalized experience
Understand and drive better engagement
Creates a better call to action and delivers higher click-throughs and conversions than static content
Increases lead conversion by 2-3x as compared to lead gated static content

5. Sales Meeting – June 7, 2016
The Pitch...
Presents technology in a fun, competitive, interactive and educational way
Includes a link to an asset ...build off content the customer already has!
White paper
Video
Webcast, etc.
should complement the content in the quiz
takes the participant deeper in the technology

6. The Pitch... TBMG/SAE will do all the heavy lifting
Sales Meeting – June 7, 2016
The Pitch...
TBMG/SAE will do all the heavy lifting
Content/question creation
Create a design that fits the customer’s product identity and/or brand guidelines
Develop a full scale promotion campaign designed to drive eyeballs to the content
Targeted blast
Web banners
Spotlight ad if SAE audience is a target
eNewsletter banners/text links

7. The Pitch... Generates leads! Other options
Sales Meeting – June 7, 2016
The Pitch...
Generates leads!
Customer can select fields to capture
Other options
Social media links
Incentive/giveaway to entice participation

8. The Pitch... Reporting Lead spreadsheet Analytics/Metrics
Sales Meeting – June 7, 2016
The Pitch...
Reporting
Lead spreadsheet
Analytics/Metrics
Quiz Responses Assessment

9. TYPES OF CONTENT SnapApp Platform Sales Meeting – June 7, 2016
An Assessment is used to place a user into a category based on their answer choices. This can either be based on which numeric range the user falls into or the personality that correlates with the most chosen answers.
Brackets are used to collect votes from your customers to determine the competitor that advances to the next round.
The Trivia content type contains questions that must have a single right answer. Some sample use cases are "How much do you know?" and "Test your knowledge."
Interactive Video allows you to create a Poll/Survey, Assessment, Trivia, Calculator, or Canvas SnapApp within a video.
The Poll/Survey app is used to garner opinion on a topic. The questions do NOT have right answers and are not used to place a user in a category.
A Contest accepts entries from your customers in photo, video, and/or text format. Entries can be shown in a gallery, with the option to allow voting and display a winner at the end of the contest.

10. Trivia: The Quiz - we have mastered this one!
Sales Meeting – June 7, 2016
Trivia:
The Quiz - we have mastered this one!

11. PAST BUILDS SAE / TBMG Quizzes Sales Meeting – June 7, 2016
Click to view example

12. PAST BUILDS SAE / TBMG More Quizzes Sales Meeting – June 7, 2016
Click to view examples

13. 30 Day Results: Sales Meeting – June 7, 2016
Siemens
Stratasys 1
Stratasys 2
Stratasys 3
Rittall
dSPACE
Impressions (Times quiz was launched)
1009
2030
3169
1473
2213
2,182
Click Rate (Initial Clicks/Impression)
68%
684
64.33%
1306
35.44%
1123
45.08%
664
17.35%
384
46.98%1,025
Question Completion Rate(Completion/Initial Click)
73%
500
80.63%
1053
77.03%
865
19.58%
130
77.86%
299
84.78%
869
Lead Submission Rate (Submissions/Lead Form Impressions)
69%
342
44.46%
465
61.51%
529
34.05%
159
40.48%
119
56.72%
477
Content Completion Rate (Times users reached Results/Initial Click)
50%
341
35.53%
464
46.75%
525
19.43%
129
33.59%
48.88%
501

14. DATA SnapApp vs. SAE / TBMG Sales Meeting – June 7, 2016
YoY Averages, data pulled from 6/02/2015

15. Assessments & Personality Tests:
Sales Meeting – June 7, 2016
Assessments & Personality Tests:

16. Assessments & Personality Tests:
Sales Meeting – June 7, 2016
Examples
Assessments & Personality Tests:
Click to view examples

17. Examples Contest Polls Sales Meeting – June 7, 2016
Click to view examples

18. Bracket – Machine Design’s got one!
Sales Meeting – June 7, 2016
Bracket – Machine Design’s got one!

19. Galleries – Machine Design’s got these too!
Sales Meeting – June 7, 2016
Galleries – Machine Design’s got these too!

20. Sales Meeting – June 7, 2016
Video:

21. SnapApp Sales Example Sales Meeting – June 7, 2016
Example of how the SnapApp sales team uses questions to better qualify a prospect company.

22. SnapApp Qualifying Example Sales Meeting – June 7, 2016
From the whitepaper, we then created derivative pieces. Think of these as bite-size pieces of content from the white paper.
If you click this asset you will be driven to an Interactive version of the core white paper.
Click on each of the example to view them

23. Questions? Ideas? Hurdles?
Sales Meeting – June 7, 2016
Questions? Ideas? Hurdles?