1. 10+ Tips For Optimizing Your Summit Experience
Neil Perry
Executive Search
Strategy Source LLC

2. View these slides in Notes View to get the directions / comments that accompany each slide!

3. Neil’s Background

4. Optimizing Your Summit
Survey of past brand marketer attendees
Personal Experience
34 Summits
Seller input
Things my wife told me
My wife Denise has been to 30+ summits as well, but more on the agency side.

5. Homework
Don’t forget to check their twitter feeds for input, and iMedia connection to see what articles they may have written or other past experiences.

6. one:one meetings
The one on ones are hectic, noisy, and challenging … but the best part of iMedia.

7. Get Prepared Be organized Pack light Note taking tip
Review photographs
Down time
Practice your pitch
Don’t bring too much stuff with you to the session
Note taping tip – use a voice record app on your phone to capture notes when moving from one to another meeting.
Practice your pitch with other sellers between selling opportunities.

8. Lose the marketing “speak” Listen carefully
Your ten minutes…
Be memorable
Lose the marketing “speak”
Listen carefully
WHAT MAKES YOU UNIQUE/DIFFERENT
You must be able to tell why you are different or better than your competition, as they are probably in the room as well.

9. Tchochkies
Here’s a great gift pack from NetPlus, tied to the theme of a conference, “always on”.

10. Tchochkies
Inside the pack were energy bars, energy drinks, a flask for a power drink, and visine

11. Tchochkies
Thumb drives seem like a great idea, but marketers rarely look at the presentations stored on them, and
Really treat them like a commodity item.

12. Tchochkies
Here’s a great gift idea. Cigars. Chocolate and regular (Fuetes cigars). Cigars were very popular at after party and gave an opportunity to meet more people and spend quality time with them.

13. Leave Behinds / Sell Sheets
These handouts were custom made for the one:ones, which happened just before Valentine’s Day.

14. Following up Connect on LinkedIn ASAP
Limit the “pleasantries”, get to the follow-up
Remind them of your Unique Selling Proposition
should go out the week after
Tuesday, Wednesday
What else can you share about your company…
If you forgot to mention something about your company because you ran out of time, now is your chance in the follow-ups

15. LinkedIn is a key component to communicating your company to a seller.
In a recent survey, 85% of iMedia Marketers said that they check out a sellers profile on LinkedIn before they ever take a meeting or a call. Yours has got to be great.

16. The Head Shot
Make sure you have a nicely done headshot, not like these.

17. O.K., so this is nice…
You can do a great shot with your iPhone and a nice background

18. Most important: make it easy for buyers to find you
Most important: make it easy for buyers to find you. Create a contact tab in LinkedIn (next to Relationship)

19. Fill out the “advice for contacting you” section in your LinkedIn Profile

20. Add your contact information at the bottom of your Summary

21. Video / Slideshare
Add in videos or slideshares that talk about what your company does – your USP

22. Get short, concise recommendations from satisfied customers, or past customers.
When requesting a recommendation through LinkedIn, you can tell them exactly what you are hoping to convey.
Attention to Detail; buttoned down; strategic; opportunistic; etc.
It’s great if different people say different, positive things about your performance.

23. This is the settings page.
You get there by clicking on the photo in the upper right.
You can manage your publications from here (articles you may have written)
You can also shorten your LinkedIn URL here too

24. Here’s where you can shorten your URL

25. All-Star Rating
Are you an All Star? This level rating makes it certain that you will be found by sellers.

26. All-Star Rating Components
Industry and location
A current position with description
Two or more positions
Education
At least 3 skills
Profile photo
At least 50 connections
A summary
These are the eight factors needed to achieve an All Star rating

27. Questions or Comments? Neil Perry Strategy Source LLC