1. Museum of London Social Software
Bilkis Mosoddik

2. Background Introduction Social software used by Museum of London
Who am I?
Social software used by Museum of London
(online section at
Twitter
Facebook
Blog
YouTube
Podcasts
Flickr
Wiki (under development)

3. Twitter

4. Facebook

5. Blog

6. YouTube

7. Podcasts

8. Flickr

9. Research on Facebook Research for dissertation What I looked at
Carried out survey of Museum of London Facebook members
1245 members, 45 responses

10. What I found for Facebook
Survey responses from 45 members - on average, 4 out of 5 comments were positive:
“It seems that people dealing with it, are just bored and do it because they have to do it”.
“Because I live in the north and it is easy to keep up to date with goings on Facebook because I am always on here!”
“I think their website is the best resource but I’m glad to see them on Facebook as well.”
“Notification of events at MOL is brilliant”
“It’s easier to engage with as opposed to visiting a website”

11. What I found for Facebook
2 groups and fan page

12. What I found for Facebook
Reading Facebook s and update alerts
Quote:
“I selected ‘Have not visited since joining groups or becoming a fan’ because I don’t proactively visit pages. I only go in response to s or other notifications from the page owner.”

13. What I found for Facebook
86% of all members visited MOL website as a direct result of MOL’s presence on Facebook
In addition, most Facebook members wanted to know what events were taking place at MOL and get updates of changes & 18% attended a ‘late’ event as a result

14. Conclusion of findings
100% of members want MOL to continue on Facebook & most would recommend MOL and MOL on Facebook to other people
Very few visitors are engaging with MOL through Facebook
More effort needs to be put into improving the communication on Facebook to make it effective
MOL is not utilising Facebook enough at present and only use it for information purpose only
It appears people want to receive information and be prompted and guided to available content in the most convenient way.
Museums must find alternative ways to engage with visitors and remain in touch with them
Museums can gain more visitors through use of social software, however, MOL is not utilising it enough at present and only use it for information purpose only

15. What am I doing now? Regularly Twittering
Regularly adding Facebook status updates on fan page
Regularly blogging
Ensuring all comments, Tweets and messages at Museum of London is responded to
Museums must find alternative ways to engage with visitors and remain in touch with them
Museums can gain more visitors through use of social software, however, MOL is not utilising it enough at present and only use it for information purpose only

16. Any questions?
Museums must find alternative ways to engage with visitors and remain in touch with them
Museums can gain more visitors through use of social software, however, MOL is not utilising it enough at present and only use it for information purpose only