1. What is Culture?
Honors English 10

2. What is culture to you? Click Here
After watching video, have them come up with their own definition of culture.

3. Define culture
Culture refers to the total lifestyle of a people, including all of their ideas, values, knowledge, behaviors, and material objects that they share. Culture shapes and guides people’s perception of reality.

4. Culture determines……. Food we eat Government/Laws Language
Recreation/Entertainment
Shelter
How to express emotions
Clothing
What is good or bad
What is high or low culture (if any)
Economy
Religion
Education
Values
Climate

5. Did you hit the nail on the head?
Share your pictures and stories with the class . Now, let’s see if you were even close!

6. Culture Shock Reactions… El Salvador Fireball Festival
El Salvador Fireball Festival 
Running of the Bulls in Pamplona, Spain #1
Running of the Bulls in Pamplona, Spain #2
25 Most Insane Festivals 
World’s Weirdest Festivals
Top Ten Festivals
Tomatino #1
Tomatino #2
Holi in India #1
Reactions…

7. Culture Shock… in print
In pairs, read your article and record the following into your notes: Headline: Country: Shocking Facts:

8. So, what does your country mean to you?
AMERICA
So, what does your country mean to you?

9. America is… What is the “culture gap”? the flip side . . .
Write several descriptive phrases that capture classic images or icons of America. Please begin your phrase with “America Is.” Examples: America is a hot dog with mustard and chili at a baseball game in summer. America is guys and girls wandering aimlessly at a crowded mall.
the flip side . . .
What is the “culture gap”?
A culture gap is any systematic difference between two cultures which hinders mutual understanding or relations. Such differences include the values, behavior, education, and customs of the respective cultures.[1] The term was originally used to describe the difficulties encountered in interactions between early 20th century travellers and pre-industrial cultures,[1] but has since been used more broadly to refer to mutual misunderstandings and incomprehension arising with people from differing backgrounds and experiences.
Culture gaps can relate to religion, ethnicity, age, or social class. Examples of cultural differences that may lead to gaps include social norms and gender roles. The term can also be used to refer to misunderstandings within a society, such as between different scientific specialties.
“You think your pain and your heartbreak are unprecedented in the history of the world, but then you read. It was books that taught me that the things that tormented me most were the very things that connected me with all the people who were alive, or who had ever been alive.”
-James Baldwin

10. The culture gap
A culture gap is any systematic difference between two cultures which hinders mutual understanding or relations. Such differences include the values, behavior, education, and customs of the respective cultures. Culture gaps can relate to religion, ethnicity, age, or social class.
What happens if you are unaware of the customs and values of another culture?
Generation culture gap is huge: these kids these day are crazy. Religion culture gaps: Koran

11. Milk in mexico
Dairy Association’s huge success with the campaign “Got Milk?” prompted them to expand advertising to Mexico. It was brought to their attention the Spanish translation read, “Are you lactating?”

12. Clairol in germany
Clairol introduced the “Mist Stick”, a curling iron into Germany, only to find out that “mist” is German slang for manure.

13. Gerber in africa
When Gerber started selling baby food in Africa, they used US packaging with the smiling baby on the label. In Africa, companies routinely put pictures on labels of what’s inside, since many people can’t read.

14. Pepsi in china
Pepsi’s “Come Alive With the Pepsi Generation” in Chinese translated into “Pepsi Brings Your Ancestors Back From the Grave”.

15. Coca-Cola in china
Coca-Cola’s name in China was first read as “Kekoukela”, meaning “Bite the wax tadpole” or “female horse stuffed with wax”, depending on the dialect. Coke then researched 40,000 characters to find a phonetic equivalent “kokou kole”, translating into “happiness in the mouth.”

16. ADOPT A WORLDVIEW Which method of transportation would you choose?
Which one is best?
If you were in a country without roads, would a car be best? Venice, in Italy, has NO roads. Only way to get around is walking or gonadala or ferry. In Amsterdam, Holland, 40% of all commutes are made by bike, usually to and from work. The city is the most bike friendly city in the world.
Which one is worst?

17. ADOPT A WORLDVIEW ETHNOCENTRISM- my way is the best way
PAROCHIALISM- my way is the only way ;
Narrow-minded
ETHNOCENTRISM- my way is the best way
the belief in the inherent superiority of one's own ethnic group or culture
MULTICULTURALISM- all ways are acceptable
Parochialism: very limited outlook, narrow minded
Ethnocentrism: judge another culture solely by the values and standards of your own country

18. ADOPT A WORLDVIEW
Parochialism?
Ethnocentrism?
Multiculturalism?

19. How do you see it? View>> “Free People”
Reflect on the following :
What are the possible drawbacks to a parochial or ethnocentric perspective?
What are the advantages to a multicultural perspective?
Consider why there is not a more multicultural view of the world.
What can we learn by reading literature from other cultures?
What benefits are there to reading literature from other cultures?
How might reading world literature challenge or alter our perceptions?
Write at least a page reflecting on today’s activities. Finish this for homework as needed.

20. BRIDGING THE CULTURE GAP
“Appreciation of our differences starts with the acknowledgment of our similarities.” -Peter Reese