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2. Business planning and start-up - launch
CHAPTER 12
Business planning and start-up - launch
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3. The cube faces addressed
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4. Business plan headings traditional
Executive summary
Introduction
Industry review with competitor evaluation
Market analysis, with findings on market research
Marketing and sales strategy
Operational plan
Legal issues
Financial plan
Risks and rewards
Exit strategy or Plan B
Appendix
© Inge Hill Start Up, Palgrave 2015

5. Business plan headings social enterprise
Executive summary
Introduction
SOCIAL PURPOSE AND THEORY OF CHANGE
Industry review with competitor evaluation
Market analysis, with findings on market research
Marketing and sales strategy
Operational plan (INCLUDING MANAGING VOLUNTEERS)
Legal issues (FORMAL AGREEMENT(S) ON DISTRIBUTION OF PROFITS)
Financial plan
Risks and SOCIAL IMPACT
Exit strategy or Plan B
Appendix
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6. © Inge Hill Start Up, Palgrave 2015
Business policies
To be updated yearly
Written by yourself or your team
Health and safety policy
Quality policy
Environmental policy
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7. Business policies cont.
Equality and diversity policy
Harassment and grievance policy
Business continuity policy
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8. Launching a new venture?!
Dependent on readiness, see Chapter 16
Can be after some trading activities
Can be soft and only in writing
Can be with a launch party (this costs money!)
You do not need a business plan for that!
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9. © Inge Hill Start Up, Palgrave 2015
Summary
The traditional business plan is still required by many funders, in particular banks, but increasingly a business model explanation is on occasions replacing the plan.
Social enterprises address additional aspects, including the social purpose and use of profits.
The business model cube™ is useful and practical for business planning.
Business policy are not formally required but practically important to have to show stakeholders that planning and investment was put into addressing important business delivery areas.
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10. © Inge Hill Start Up, Palgrave 2015
Questions?
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