1. Presented by:Pierrick LABBÉ SEO Consultant HOW TO CREATE A SUCCESSFUL WEB SITE

2. Why having a Web Site?

3. Why having a web site? Its a simple and effective way to sell products, services or simply an image. In Europe and North América 40% of the sales of products or services are now made exclusively by internet. In South América this market is marginal for the moment…

4. Reasons for this boom of the sales by internet REASONS More interesting prices Easy comparison A web site opened 24/24 hours and 7/7 days No need to go out

5. How do you prefer shopping?

6. The market of the internet is colossal and it is about a still almost virgin market in South America.

7. How to have a site which is successful?

8. How to have a site which is successful? The design of the site It corresponds just like the shop. Decoration, atmosphere, style, comfort, etc. The visitors who come to the site It is the SEO (Search Engine Optimization). It is like the location of a shop in a shopping street. The web- marketing It is the equivalent of a good seller in a shop. 3 basic conditions are necessary They are the same that in a real shop

9. What happen if one of this points is failing?

10. What happen if one of this points is failing? Not adapted or not comfortable design, difficult to find the information... The customer goes away after looked at a product without buying.

11. What happen if one of this points is failing? No visits It means having a shop in full desert.

12. What happen if one of this points is failing? No web-marketing No web-marketing The user goes away without buying, not convinced and goes to compare in another shop.

13. THE DESIGN

14. The design of a site has to answer simple objectives. No need to make very elaborate designs with stylistic effects. It pleases the designer who can leave free court with its imagination but does not please the users who feel lost and disrupted

15. THE DESIGN Some years ago, a very big site spent millions of dollars to study the behavior of the users to know how they feel comfortable to read a web site and can remain hours there without feeling of embarrassment. It also paid a very high price for one of the best offices of design to realize the site getting closer to the ideal of the users. This site it is …

17. What are the conclusions of these behavioral researches of the users of internet? A white bottom and a writing in black strong contrast, easy reading and restful reading Menus highlighted by a third soothing color. The blue or the green are the ideal. No attractive zones for the eyes The users made the link between too much attracting and swindle. Furthermore, it perturbs the reading.

18. It is necessary: SimplicityAn easy navigationEasy to find the information Comfortable to readLook professional

20. Do you feel comfortable reading this web site?

21. THE SEO

22. THE SEO or how make visitors come to your site To find you on the Internet The user knows you and types your address The user does not know you and will find you through a search engine

23. The SEO or how make visitors come to your site It is essential to appear in search engines and particularly one...

24. The SEO or how make visitors come to your site

25. Why to focus on Google? 2/3 persons in the USA use it 95 % of the South American use it It is most the mainspring requiring If your pages please Google, they will please the other search engines

27. Why is it necessary to make SEO? 36,4 % of the users click the first result 12,5 % on the second result 9,5 % on the third result The podium monopolizes about 60 % of the visits! The second page is only looked by 2,6 % of the users SEO

29. CONCLUSIONS To have visits, it is absolutely necessary to aim at the podium and rather at the first position, at the following positions receiving only crumbs and second page and the following ones get no visits. To find that they want, the users of search engine use one or several keywords The SEO thus aims at positioning a site with the most relevant keywords and which bring back most visits.

30. What are Google objective? Sell of the advertising Propose the most interesting results for the research

31. How does Google classify the best pages in its results? BEST PAGES Google uses a very evolved mathematical algorithm which considers more than 200 points The algorithm of Google is like the recipe of the Coca Cola one of the industrial secrets the best guarded for the world It uses thousands of robots (called spiders) which read the existing pages on the Internet and estimate all the points of every page

32. What parameters the robots of Google observe to estimate the quality of a page? But a number of those are known at least the ones which have the most weight in the algorithm.

33. To perform a good SEO and reach the first positions, it is necessary: Having very high quality content that really brings interesting information to the users Pages that pleases the users and make then stay reading it and read other pages It is also necessary to optimize the not visible part of the site (programming) to indicate clearly to the robots of Google that we wish to position on the indicated keywords

34. To perform a good SEO and reach the first positions, it is necessary: It also passes by an internal search for links to indicate what are the strong pages of the site and the external links so that other sites speak about your site It is necessary to favor the distribution of your pages on the social networks, to incite the readers to vote or to leave comments. Finally one of the most important parameters is the time…

35. To perform a good SEO and reach the first positions, it is necessary: Necessary time for first results:

36. THE WEB MARKETING

37. THE WEB-MARKETING The web-marketing consists in using the rules of the marketing and the advertising to incite the users to buy your products or your services The concept is simple (in theory) - Planning the user with the product or the service - Making him dream - Use levers of the marketing which allow to speak directly to the subconscious

38. CONCLUSION

40. Presented by:Pierrick LABBÉ SEO Consultant HOW TO CREATE A SUCCESSFUL WEB SITE