1. 1920’s overview

2. Consumerism
Expansion of Consumer Society -Technological advances, modern marketing, and higher wages helped increase the number of consumers. -New devices changed the way Americans lived Effects of the Automobile -Mass production and competition forced automobile prices down. -Cars brought more independence -spurred road building -increased oil consumption.

3. Consumerism
Advertising -Advertising expenditures rose dramatically in the s. Radio -As most Americans acquired a radio, it became an influential advertising and entertainment medium.

4. Pop culture
Movies -became a premier American medium -Many films, especially comedies, included social commentary. Sports Heroes -Spectator sports boomed. -People began to elevate sports personalities to heroic status. Movie Stars -Movie stars satisfied America’s yearning for romance and adventure.

5. Prohibition
Prohibition -proved successful at first -bootleggers soon made the illicit liquor industry into a thriving business in the 1920s. Al Capone -met the demand for liquor, gambling, and prostitutes -became the best-known gangster of the era

6. Art/Music
Harlem Renaissance -Black artists asserted pride in their African heritage. -Harlem became the Mecca for many African Americans. Jazz -grew out of the urban experience of African Americans -blurred the line between composer and performer, -influenced a generation of artists.

7. Art/Music
Experiments in Art and Music -Innovations abounded in art, music, and architecture
-1920s one of the most creative eras in American history.

8. Religion and Revivalism
Scopes Monkey Trial -High School science teacher in Tennessee accused of teaching evolution -found guilty -brought to forefront issue of religion vs. science Ku Klux Klan -resurgence of the klan in the south